CRM and Conversion Officer (Maternity Cover)

Join the University of East London – Shaping Futures for 125 Years

University of East London (UEL)  is a vibrant, diverse, and forward-thinking institution dedicated to transforming lives through exceptional education and career-focused opportunities. As a careers-first university, we have been proudly preparing students for the jobs of the future for 125 years.

UEL has always been at the forefront of innovation, and our ambitious Vision 2028 strategy underscores our commitment to reshaping education for the benefit of all. We empower students from all backgrounds with the skills and opportunities to excel in today’s dynamic world.

Our dedication to excellence is reflected in our achievements. We are proud to be recognised as the University of the Year for Teaching Quality in the Times and Sunday Times Good University Guide 2025.

Additionally, UEL ranks:

• 1st in London for Student Experience (National Student Survey 2024), and
• 3rd in London for Teaching Satisfaction (Guardian University Guide 2025).

At UEL, we don’t just teach; we inspire, innovate, and empower. Join us as we continue to shape the future.

About Us

Housed in the External Relations directorate, we look to bring together an integrated Communications & Engagement and Student Recruitment & Marketing service. The directorate is made up of a number of teams including Communications & Engagement, Marketing, Recruitment and Conversion, Outreach and Access, Design and Digital, Events and Advancement and the International Office. We are looking for team members who will be part of embedding an innovative practice to our external relations and enjoy working in an agile environment as we try and work towards a culture of the ‘continuous new’.

Working closely with all other teams in the Directorate, the primary focus of the UK Recruitment CRM Team is on delivering compelling, engaging and timely communication journeys to prospective students looking to join the University of East London.

About the Job

Reporting to the CRM and Conversion Manager, and working closely with two other officers, the role holder will play a crucial role in engaging and communicating with prospective students in their journey to enrolment.

Developing and implementing automated email and SMS campaigns, the CRM and Conversion Officer’s main duties include copywriting and designing email communications, segmenting audience data sets to ensure we’re sending to the correct audience and efficiently testing and proofing other officers work to ensure we’re sending out branded communications of the highest quality.

Essential experience and skills include:

• A copywriting whizz: anticipating the needs of your audience and writing compelling copy to urge them to take specific actions
• Experience working with a CRM system: knowledge of the ins and outs of a CRM system, especially MS Dynamics, that will allow you to hit the ground running in this role
• Attention to detail: a keen eye for both proofreading copy and assessing the build of   complex audience data sets to ensure we’re sending high-quality content to the correct audience
• Record keeping and communication: working as part of a close-knit team, effective communication is essential to the efficiency of the team
• Continuously improving: evaluating campaigns to ensure our communications are the highest quality, timely, and relevant to prospective students.

About You

The ideal candidate will be a perfect blend between the creative and the technical. You will anticipate the needs of prospective students at every stage of their journey and write compelling communications to meet their requirements.

A quick learner who is able to hit the ground running, experience of working with CRM systems (especially MS Dynamics) is desirable.

Benefits Package

At UEL, we believe that a great role is about more than just a salary. It’s about the complete package, including our outstanding work environment and inclusive culture.

We offer a genuinely competitive salary, dependent on experience (DOE), and a range of excellent benefits.

You can explore our full benefits package here: https://uel.ac.uk/benefits-professional-services-positions

Equal Opportunities

UEL is an inclusive equal opportunities employer and are proud of our Equality, Diversity, and Inclusivity achievements, including: zero gender pay gap, members of Stonewall and have won Athena Swan awards. We expect all employees of UEL to accept our EDI policy and will not tolerate discrimination in any form.

So, if you’d like to take your career to the next level with us here at the University of East London and are inspired by our environment and committed to success, we want you to apply today!

Please note that this advert may close earlier than the deadline if we receive many applications. We encourage you to submit your application as soon as possible.

To contact the recruitment team please phone +44 20 8223 3000 x 4600 or e-mail jobs@uel.ac.uk

CVs without a completed application form will not be accepted.

At UEL we are committed to working together to build a community which values diversity in both our staff and student populations, is representative and inclusive, enabling all to progress and thrive.

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