Head of Marketing Intelligence

Location: Singleton Campus, Swansea

Interview Date: 13 Oct 2025

Informal Enquiries

• Mark Skippen M.W.Skippen@Swansea.ac.uk
• Emma Bryant e.l.bryant@swansea.ac.uk

About The University

Swansea University is a research-led university that has been making a difference since 1920. The University community thrives on exploration and discovery and offers the right balance of excellent teaching and research, matched by an enviable quality of life.

Our stunning waterfront campuses and multicultural community make us a desirable workplace for colleagues from around the world. Our reward and benefits, and ways of working enable those who join us to have enriching careers, matched by an excellent work-life balance.

About The Role

Contract: Fixed term - maternity cover

This is an excellent opportunity to join Swansea University and use your experience to lead its Marketing Intelligence Service within the Marketing, Recruitment & International (MRI) directorate.

This pivotal role, covering a period of maternity leave, will lead a high-performing analytical team, delivering market intelligence, research, and insight to inform strategic and operational decision-making across the University, in areas of marketing, recruitment and internationalisation activity. You will play a key role in shaping the University’s academic portfolio, ensuring a market-led approach and enabling evidence-based marketing and student recruitment activity.

As Head of Marketing Intelligence, you will, lead the development and implementation of marketing intelligence plans, provide analysis and reporting on the global HE market., and measure and optimise the impact of marketing and recruitment campaigns. You will collaborate with external bodies such as UCAS and JISC to enhance insight capabilities, empowering colleagues across MRI to make data-driven decisions, and work closely with Faculties and other Professional Services to provide meaningful insight.

We are looking for someone with significant experience in data analysis and insight, alongside excellent communication and leadership skills. A degree or relevant professional qualification are essential, and experience in the HE sector is desirable.

Equality, Diversity & Inclusion

The University is committed to supporting and promoting equality and diversity in all its practices and activities. We aim to establish an inclusive environment and welcome diverse applications from the following protected characteristics: age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic and national origin), religion or belief, sex, sexual orientation.

As an inclusive and welcoming workplace, we value people for their skills regardless of their background. Applications are welcome in Welsh and will not be treated less favourably than those submitted in English.

Welsh Language Skills

The Welsh language level required for this role is Level 1 - A little. The role holder will be able to pronounce Welsh words, answer the phone in Welsh (good morning/afternoon) and use very basic everyday words and phrases (thank you, please etc.). Level 1 can be reached by completing a 1 hour course.

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