Lecturer in Digital Marketing

Job summary

Innovative, inclusive and professionally-focused, Robert Gordon University (RGU) has developed its strategy and principles to focus on the significant strengths, often unique in the UK, that underpin our demand-led, transformational teaching, learning and research. At Aberdeen Business School we develop professional thinkers and innovative contributors through business connected learning, award winning teaching and internationally recognised impactful research.

The continued growth and influence of Digital Marketing in all sectors emphasises the need for delivery within these fields across the breadth of provision within the School. This role is required to contribute to the high quality delivery within the rapidly expanding field of Digital Marketing at both undergraduate and postgraduate levels as part of the enhancement of digital and data focused provision across our portfolio. The School are dedicated to fostering innovation and excellence in digital marketing education, as such we are seeking to recruit an individual who is passionate and experienced in Digital Marketing to contribute towards the delivery of high-quality, innovative teaching which reflects both theoretical foundations and industry best practise to enhance the schools ability to foster graduates with industry relevant skills.

Your knowledge and subject expertise will be evidenced by related teaching and research and/or relevant work experience and you'll be capable of fostering and developing collaborative links with academic, business, charitable and public-sector partners. You should be able to demonstrated an understanding of some of the critical aspects of digital marketing including areas such as: Search Engine Optimisation, Social Media Marketing, Content Marketing, Data Analytics, the use of Artificial Intelligence in a marketing context and issues around Privacy and Compliance.

The School has developed significant expertise in the creative industries and has ambitious research plans going forward, with research themes of Digital Story Trails and Data Analytics & Digital Marketing. This is an exciting opportunity to make a major contribution to the development and enhancement of research in this subject area.

Grade 7 Salary Scale: £39,906 - £46,049

Grade 8 Salary Scale: £47,389 – £56,535

Salary on appointment will be dependent upon experience.

Candidates with limited or no prior experience as an academic will be placed on the first point of the Grade 7 scale. Consideration will be given to offering an Academic Attraction Payment (adjusted annually) for those candidates who have specific industry knowledge, skills or, expertise which are required for the position.

In keeping with RGU's commitment to work/life balance you will have the opportunity to work from home for a portion of the working week, but you must be in a position to deliver teaching on campus to meet the requirements of the course. You also will benefit from a generous pension scheme, 46 days annual leave, onsite nursery, sports centre as well as a range of voluntary health and travel benefits.

We are committed to attracting and engaging a diverse range of staff and fostering a culture where everyone feels welcome, comfortable to express their ideas, and can reach their full potential. For more information, please visit Our Diverse Workforce pages.

As per the UKVI immigration rules, this role may be eligible for sponsorship under the Skilled Worker route. Sponsorship under this route is dependent on factors specific to the applicant and if tradeable points can be used under the rules.

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