Head of Marketing and CRM

Contractual hours: 37

Job information

The University of Bedfordshire transforms lives through higher education that prepares students for successful careers. Our Career-Powered Education approach is delivered through strong employer partnerships, expert-led masterclasses, industry-standard facilities, and courses shaped by both employers and experienced academics. As a result, we’re rising in the league tables, with six subject areas now ranked in the UK’s top 25 (Guardian University Guide 2026).

To build on this success, we’re seeking an experienced Head of Marketing and CRM who shares our values and ambition to help students reach their potential. Whether you're from inside or outside the sector, you’ll be a passionate marketeer with a proven track record in high-impact marketing and delivering an exceptional applicant journey through CRM.

Reporting to the Director of Marketing and Communications, you'll be part of the Directorate leadership team, working alongside the Head of Web and Digital Marketing and the Associate Director of Communications to deliver marketing, communications, and conversion strategies. 

Key responsibilities:

• CRM Strategy & Management: Lead the design and implementation of CRM strategies to enhance engagement with enquirers, applicants, and stakeholders through personalised communications.
• Lead Generation: Drive innovative campaigns that generate high-quality leads.
• Data-Driven Marketing: Use analytics to monitor and optimise campaign performance and ROI.
• Team Leadership: Manage and mentor the marketing team, with responsibility for home and international student marketing and CRM.
• Cross-Institution Collaboration: Partner with Student Recruitment, Admissions, Student Services, and Faculties to align strategies and achieve shared goals.
• Agency & Supplier Management: Work with our media agency to deliver impactful campaigns and with ICT partners to ensure the CRM system supports conversion effectively.
• Budget Oversight: Manage the marketing and CRM budget, ensuring efficient resource allocation to maximise results.

For an informal discussion, please contact Bob Cozens, Director of Marketing and Communications, at bob.cozens@beds.ac.uk.

Interviews will be held on 6th November 2025. 

For a full job description/person specification please click here

The post is based at our Luton campus, with travel to other campuses as required.

At the University of Bedfordshire, inclusivity is a core value. We are committed to creating an environment where diversity is celebrated, and all members of our staff and student community are treated with fairness and respect. We believe that diversity drives creativity and innovation, and we actively seek to ensure equal opportunity, representation, and outcomes for all.

We, therefore, particularly encourage applications from candidates who are likely to be underrepresented in the University of Bedfordshire’s workforce. These include people from Black, Asian and Ethnic Minority backgrounds (particularly in roles in grades 7 and above), disabled people; LGBTQ+ people; and women in some senior grades.

The University has a responsibility to ensure that all employees are eligible to live and work in the UK.

We offer generous employee benefits, including pension, annual leave, free fitness classes, gym membership, flexible working, development opportunities, and family-friendly policies. For further details, please click here

To Apply

Please click 'Apply’ to be redirected to our website.

For any enquires contact People & Culture email P&C@beds.ac.uk

Please note a Curriculum Vitae will only be accepted if accompanied by a fully completed University application form.

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