CRM and Conversion Officer

The University of West London (UWL) is ranked as 41st in the UK in The Guardian University Guide 2026 and is the 1st London modern* university in The Times/The Sunday Times Good University Guide 2026. We are also the Number 1 London university for overall student satisfaction in the National Student Survey 2025**. The UWL community is a diverse body of students and staff who work together to create an environment of success and achievement. We celebrate the diversity of our staff and promote our values in practice through our commitment to inclusivity, progression, and success.

* A modern university is a university established in 1992, or after. Excluding specialist providers.

** Calculated as the average of all questions, using registered populations

The Department

This post sits within UWL’s Recruitment and Customer Relationships Team which is responsible for the University’s UK student recruitment and outreach activity and for supporting prospective students from initial enquiry through to enrolment. The Team is part of the Marketing, Recruitment and Communications Department which also includes the Communications, Campaigns, Digital and Admissions Teams.   

The Role  

The CRM and Conversion Officer is part of a small, dynamic team responsible for managing prospective student communications from initial enquiry through to enrolment, to ensure that the University meets its student recruitment targets. The post holder will be responsible for developing, implementing and evaluating communications and activities to encourage prospective student and applicant engagement and conversion. 

The Person 

You will have significant experience of working within CRM and email marketing and of working with and manipulating complex data sets to create audience segments. We are looking for someone with excellent communication skills and experience of writing effective and engaging copy. You will be a team player with a proactive, flexible approach and a methodical, systematic way of thinking. Exceptional attention to detail and a high level of IT literacy are essential, as is the ability to manage multiple projects within tight deadlines. 

How to Apply  

To apply click on ‘Apply’ and fill out the application form.

Further information about the application process can be found here: 

https://jobs.uwl.ac.uk/display.aspx?id=1253&pid=0  

Please email hr.recruitment@uwl.ac.uk if you need any assistance with the application process. 

Interviews are expected to be held in the week commencing Monday 3^rd November 2025. 

Additional Information  

Read more about working at the University of West London at:

https://www.uwl.ac.uk/about-us/how-university-works/why-work-uwl 

Please note we do not reimburse travel expenses for job interview. 

Candidates must be able to demonstrate their eligibility to work in the UK in accordance with the Immigration, Asylum and Nationality Act 2006.  

Please be advised that it is expected that appointment within a grade will normally be at the minimum point. 

Previous applicants for this post need not apply again.

This position does not meet the University criteria for Skilled Worker sponsorship.

We will intermittently review the applications as part of this open advert, therefore if successful, you will be shortlisted and contacted at any time.

The University of West London reserves the right to close the role prior to this date should a suitable applicant be found.

Further Details: JD- CRM and Conversion Officer

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