Head of Marketing

About Us

Bloomsbury Institute is a modern, inclusive higher education provider located in the heart of London. With a strong commitment to widening participation and delivering career-focused degrees, we serve a diverse and ambitious student community. Our mission is to transform lives through education, empowering students from all backgrounds to achieve their potential and succeed in their careers.

The Opportunity

We are seeking an exceptional, senior marketing leader to join us as Head of Marketing. This is a pivotal, strategic role responsible for shaping and delivering an ambitious marketing, brand, and student recruitment strategy aligned to institutional growth objectives.

You will operate at a senior level, working closely with the Strategic Leadership Team to position Bloomsbury Institute as a distinctive, high-quality higher education provider in a competitive UK and international market.

Key Responsibilities 

• Lead the development and execution of a bold, insight-led marketing and student recruitment strategy.
• Act as a senior advisor to the Strategic Leadership Team on brand, market positioning, and growth opportunities.
• Own and evolve the Bloomsbury Institute brand, ensuring clarity, consistency, and differentiation.
• Drive domestic and international student recruitment through integrated, multi-channel campaigns.
• Oversee digital transformation of marketing, including performance marketing, CRM, website optimisation, and marketing automation.
• Use data, analytics, and market intelligence to inform strategic decisions and optimise ROI.
• Build, lead, and inspire a high-performing marketing, communications, and digital team.
• Manage agency relationships and external partners to deliver best-in-class campaigns.
• Collaborate with academic leadership to align programme portfolios with market demand.
• Ensure compliance with sector regulations and best practice in student marketing. 

Person Specification 

• Significant marketing experience, including demonstrable experience in a senior marketing leadership role within higher education.
• Proven track record of delivering measurable growth in student recruitment and brand performance.
• Strong commercial acumen with the ability to link marketing strategy to institutional revenue and growth targets.
• Deep understanding of digital marketing ecosystems, CRM systems, and data-driven marketing.
• Ability to influence and inspire across a complex organisation. 

Why Join Us 

This is an exciting opportunity to play a defining role in shaping the future of Bloomsbury Institute. You will have the autonomy, influence, and platform to drive meaningful growth and make a lasting impact on students’ lives.

How to apply

For more information and to apply, please click on the 'Apply' button above.

Closing date: 16 March 2026 at 5pm

Bloomsbury Institute will not be offering sponsorship under the Skilled Worker route for this role.

Bloomsbury Institute is an equal opportunities employer. We actively welcome applications from persons with a disability, and we have a Guaranteed Interview Scheme.

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