Head of Marketing and Communications

Full time, 37.5 hours per week, permanent

Liverpool, L1 9HF

The Liverpool Institute for Performing Arts is recognised as a world‑leading centre of excellence for creative learning and vocational training within the performing arts and creative economies. We enjoy an international and national reputation for the quality of our teaching, world‑class facilities, and an enviable track record of graduate employment and alumni success.

This is an exciting time to join LIPA as we develop and embed our new Strategic Plan for 2027–2032, expand our postgraduate portfolio and build on our recently awarded probationary degree‑awarding powers.

We are seeking an individual who is a proactive, creative and highly experienced marketing and communications leader, with strong stakeholder management skills and the ability to work collaboratively to support LIPA’s ambitions for growth and strengthen our reputation.

Reporting directly to, and working closely with, the Director of Marketing & Student Recruitment, you will lead and line manage a team of three marketing professionals. You will shape, deliver and evaluate a reputation‑led, digitally focused marketing, student recruitment and communications strategy. The role combines strategic leadership with a hands‑on approach, requiring involvement in operational delivery as well as a clear vision for continuous improvement. Your responsibilities will include:

• Leading and developing the marketing team, fostering a high‑performance, collaborative and creative culture
• Ensuring the brand is strengthened and consistently represented across all campaigns and channels
• Taking an active role in the ongoing development, performance and effectiveness of the website and digital channels, identifying opportunities for improvement, innovation and enhanced user experience
• Communicating effectively with internal audiences, partners and external stakeholders to support strategic objectives
• Managing events and overseeing online and offline marketing and communications channels
• Embedding robust briefing, campaign management and evaluation frameworks underpinned by insight and data
• Ensuring a joined‑up, insight‑driven approach to marketing and communications through effective system use and clear communication
• Taking a proactive approach to alumni relations and engagement, building strong relationships with a global community of over 8,000 graduates
• Working collaboratively across the organisation to ensure all marketing, communications and engagement activity reflects organisational values and contributes meaningfully to strategic objectives

You will have a degree or equivalent qualification, with proven expertise in marketing, brand and communications, ideally gained within Higher Education, the arts or a creative environment. A postgraduate or professional qualification would be advantageous.

You will be an inspiring, experienced leader with excellent communication and project management skills and a hands-on approach to delivery. You will bring strong expertise in digital marketing and CRM optimisation, combined with data‑driven decision‑making, a rigorous approach to performance measurement and process design, and exceptional attention to detail to ensure consistently effective, insight‑led and well‑managed marketing and alumni engagement activity.

In return, we offer a competitive salary commensurate with experience, generous pension and holiday entitlements, complimentary tickets to our in‑house productions, and the opportunity to become part of LIPA’s unique international community of creatives, performers, technicians, managers, cultural leaders and filmmakers.

Closing date for applications: Monday 8^th June 2026 at 10am

Interview date: Thursday 2^nd July or Monday 6^th July 2026

You can download or request a hard copy of the details, and an application form related to this post from our website on the following link:

lipa.ac.uk/about-us/working-here

CVs will not be accepted.

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