Digital Product Manager

About the role

The Digital Product Manager shapes and leads the university's core digital platforms within Marketing, Recruitment & Communications, owning their delivery, operation, and ongoing evolution. At the heart of the portfolio sits the public website, the university's shop window for prospective students, current students, staff, and the wider world, and the most business-critical service in the mix. The role makes sure the website, staff intranet, and supporting marketing platforms are reliable, user-centred, accessible, compliant, and genuinely effective in powering marketing, communications, student recruitment, and engagement.

Working to agreed institutional and departmental strategies, the postholder is the product owner for a portfolio of marketing and communications digital products, setting the product vision and turning strategic priorities into clear, ambitious roadmaps. They decide where to invest, what gets built next, and when platforms move through their lifecycle, owning the product backlog and working closely with internal teams and suppliers to deliver real, measurable improvements.

This is a role that blends technical and operational leadership with hands-on platform management. It calls for a broad, practical command of digital platforms and technologies, spanning CMS, DAM, website architecture, design systems, UX, accessibility, analytics, CRM, and marketing technology. The postholder will need to be hands-on, while providing the direction, governance, and guidance that keeps digital services evolving in step with what users and the organisation need.

This position does not meet the eligibility requirements for sponsorship under the Skilled Worker Route within the UK Visa and Immigration Service’s Points Based System. Therefore, BU will not be able to sponsor individuals who require permission to work to carry out this position. For more information, please visit https://www.gov.uk/skilled-worker-visa/your-job.

About the department

Our Marketing, Recruitment & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU’s strategic plan.  We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment. We embed effective internal communications activity throughout the university to ensure academic and professional services staff are well equipped and informed.

About us

Bournemouth University’s vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community.

BU values and is committed to an inclusive working environment. We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society. To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements.  

A job description for this position is available at the top of this page. If you require this in a different format, please contact us at hrvacancies@bournemouth.ac.uk

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