Market Research and Insight Officer

Role Summary

We are seeking a Market Research and Insight Officer to join our Marketing, Recruitment & Communications Department (Market Insight team), playing a key role in shaping how the University understands and responds to its markets, audiences and competitive landscape.

In this role, you will deliver insight that directly influences student recruitment, marketing strategy and academic planning. You’ll design and deliver research projects, work with a range of quantitative and qualitative data sources, and turn findings into clear, actionable recommendations. Working closely with marketing, recruitment and academic colleagues, you’ll help ensure decisions are driven by a deep understanding of student behaviour, market demand and emerging opportunities.

Key Responsibilities

• Design and deliver qualitative and quantitative research projects to support student recruitment, marketing activity and academic planning
  • Analyse and interpret a range of data sources, including application trends, audience insight and market intelligence, providing clear recommendations
  • Produce high-quality reports and presentations that communicate complex findings through engaging insight storytelling
  • Conduct primary research activities including surveys, focus groups and interviews, and manage external research agencies where required

Essential Requirements

• Experience delivering end-to-end qualitative and quantitative research using appropriate methodologies
  • Strong analytical skills, with the ability to interpret and synthesise complex data into actionable insight
  • Proven ability to communicate research findings clearly through reports, presentations and data visualisation
  • Ability to influence decision-making through evidence-based recommendations and stakeholder engagement
  • Excellent organisational skills, with the ability to manage multiple projects and priorities to deadlines
  • Strong understanding of market research methodologies and audience insight
  • Excellent communication and stakeholder engagement skills
  • Awareness of the UK higher education landscape and student decision-making factors

Desirable Requirements

• Experience applying research within higher education, public or regulated sectors
  • Familiarity with statistical or quantitative analysis tools
  • Experience using survey platforms (e.g. Qualtrics, SmartSurvey, Snap Surveys)
  • Experience developing audience segmentation, personas or journey insight
  • Experience managing or coordinating research projects with external agencies

Further Information

If you are excited by the opportunity to help shape the future of Marketing, Recruitment and Communications, we would love to hear from you.

For an informal discussion about the role, please contact Matt Willis, Head of Market Insight at matt.willis@bcu.ac.uk.

Closing Date: 23.59 hours BST on Wednesday 15 July 2026

Interviews for this role are scheduled to take place on 28 July 2026.

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