CRM Marketing Officer

About us

At UCL, we believe that knowledge changes the world. As one of the world's leading universities, we're home to a diverse community of staff and students united by a shared commitment to making a positive difference through education, research and innovation.

Joining the Vice-President External Engagement (VPEE) team means becoming part of a collaborative and ambitious marketing and communications function that helps shape UCL's global reputation and connects prospective students with opportunities that can transform their futures.

If you're passionate about using CRM marketing to create meaningful customer experiences, we'd love to hear from you.

About the role

We're looking for a CRM Marketing Officer to help deliver engaging, data-informed communications across the prospective student journey.

Working closely with colleagues across Marketing, Student Recruitment, Digital, Data Insight and Information Services, you'll play a key role in planning, building and delivering targeted CRM campaigns using Microsoft Dynamics 365 and marketing automation tools. You'll help ensure the right audiences receive the right message at the right time, supporting prospective students from initial enquiry through to enrolment.

This is a varied role where no two days are the same. You'll build and test email campaigns and automated customer journeys, create audience segments, monitor campaign performance and use insights to continuously improve engagement. You'll also contribute to the ongoing development of UCL's CRM capability, helping to embed best practice and enhance the customer experience across the institution.

If you enjoy combining creativity with data, thrive in a collaborative environment and take pride in delivering high-quality campaigns, this is an exciting opportunity to make a real impact.

About you

You'll have experience delivering CRM or email marketing campaigns within a customer-focused organisation, with a strong understanding of audience segmentation, campaign optimisation and marketing automation.

You enjoy working with data to improve performance, balancing analytical thinking with creativity to deliver engaging customer journeys. You'll have excellent attention to detail, be confident managing multiple priorities and be committed to delivering communications that are accessible, GDPR compliant and customer-centred.

Just as importantly, you're a collaborative team player who enjoys building strong relationships with stakeholders, sharing ideas and continuously looking for ways to improve how marketing can support organisational goals.

Whether your experience comes from higher education, a large complex organisation or another fast-paced environment, if you're excited by the opportunity to use CRM marketing to help prospective students make life-changing decisions, we'd love to hear from you.

What we offer

Full details: UCL Rewards and Benefits.

Our commitment to Equality, Diversity and Inclusion

As London’s Global University, we know diversity fosters creativity and innovation. We are committed to equality of opportunity, to being fair and inclusive, and to being a place where we all belong.

We particularly encourage applications from candidates underrepresented in UCL’s workforce, including those from Black, Asian and ethnic minority backgrounds, disabled people, and – for Grade 9 and 10 roles – women.

Customer advert reference: B23-00216

Advert information