Senior Lecturer/Associate Professor - Digital Marketing & Marketing Analytics

Established in 1951 and ranked in the top 1% of universities worldwide*, Australia’s University of Wollongong is a global brand with international campuses in Dubai, Hong Kong and Malaysia.

University of Wollongong Dubai (UOWD) offers over 40 internationally recognised bachelor's and master's degrees spanning 10 in-demand industry sectors. All of our degree courses are accredited by the UAE Ministry of Education’s Commission for Academic Accreditation (CAA) and licensed by Dubai’s Knowledge and Human Development Authority (KHDA), as well as being recognised by leading professional organisations such as AACSB, ACCA, ACS, CIM, CIPD, CPA, Engineers Australia, PMI, and others.

The first internationally accredited Australian university in the UAE, we are the education gateway of choice for over 3,500 students, representing 100+ nationalities. Our global community of 152,000 alumni are pursuing career goals with respected blue-chip companies and industry giants such as 3M, ADCB, Adidas, Amazon, Deloitte, Emirates, FedEx, GE, IBM, Microsoft and Pepsico. Additionally, research reveals that 83%** of fresh graduates are employed within six months of graduation.

Life at UOWD is rooted in the continued pursuit of excellence through teaching, research and industry engagement, with the student experience at its heart. Our 200,000-square-foot campus at Dubai Knowledge Park features access to cutting-edge technologies and a mix of traditional and innovative learning spaces, all housed in a vibrant modern setting that promises to deliver an enriched learning experience for our students. Located strategically near the Palm and the Burj Khalifa, the University benefits from the huge investment and innovation opportunities the city is known for globally.

*QS World University Rankings 2024**Data from the Graduate Destination Survey 2017 to 2021

About the School of Business

The School of Business at UOWD is committed to student-centred, research-informed and globally relevant business education. Its academic approach places importance on applied learning, including case-led and project-based teaching, simulations, contemporary learning technologies and the integration of industry examples into classroom activities and assessment.

The School provides an international academic environment in which faculty contribute to teaching excellence, curriculum development, scholarly activity and meaningful engagement with business and industry.    

Shape the Future of Digital Marketing Education

The University of Wollongong in Dubai (UOWD) is seeking an accomplished and forward-thinking academic in Marketing, with specialist expertise in Digital Marketing and Marketing Analytics, to join the School of Business.

This is an opportunity for an established academic whose work sits at the intersection of marketing, data, technology and AI. The successful candidate will contribute across undergraduate and postgraduate education, research leadership and research supervision, with particular emphasis on AI Marketing Implementation, Digital Marketing with an AI focus, and Big Data and Marketing Analytics.

We are particularly interested in academics who can bring contemporary digital marketing practice into the classroom, translate analytics into meaningful marketing insights, and build connections between rigorous academic research and the rapidly evolving needs of industry.

About the Role

As a Senior Lecturer/Associate Professor, you will play a senior academic role across teaching, research, supervision and industry engagement.

You will deliver contemporary, applied education at undergraduate and postgraduate levels using case-led, data-driven and experiential approaches, including live cases, simulations and analytics workshops. The role also involves integrating industry-standard platforms such as Google Analytics, Google Ads, Microsoft Power BI, Excel and Power Query into teaching and assessment.

Beyond teaching, you will contribute to UOWD's research profile through high-quality publications, research funding and interdisciplinary collaboration, while supervising Master's dissertations and PhD candidates in relevant areas of Marketing, Digital Marketing and Marketing Analytics.

What You Will Contribute

Teaching & Academic Leadership

• Deliver high-quality undergraduate and postgraduate teaching in Digital Marketing, Marketing Analytics and AI-enabled Marketing.
• Design engaging learning experiences using cases, simulations, live projects, analytics laboratories and industry datasets.
• Integrate contemporary digital and analytics platforms into classroom and assessment activities.
• Contribute to subject coordination and curriculum development across face-to-face, online and blended delivery.
• Supervise Master's dissertations and PhD research in relevant marketing disciplines.

Research & Research Leadership

• Maintain an active and impactful research portfolio appropriate to appointment at Associate Professor level.
• Publish in high-ranking, well-regarded Marketing journals, including relevant ABDC/Scopus-indexed outlets.
• Demonstrate lead or senior authorship in scholarly research.
• Develop competitive research funding opportunities and contribute to or lead funded research projects.
• Build interdisciplinary research collaborations and strengthen the research profile of the Marketing discipline.

Industry & Practice Engagement

• Build meaningful connections between academic learning and contemporary marketing practice.
• Bring current knowledge of digital/performance marketing, growth and lifecycle marketing, e-commerce, marketing analytics or digital insights into teaching and engagement activities.
• Develop opportunities for practice-based learning, live projects and industry-informed student experiences.

Why UOWD?

This appointment offers the opportunity to bring together research, teaching, digital innovation and industry engagement in a role where expertise in the evolving marketing landscape is central to the academic brief.

For an academic working at the intersection of Digital Marketing, Marketing Analytics and AI, it provides the opportunity to influence curriculum, develop research, supervise emerging researchers and bring contemporary data-driven marketing practice into undergraduate and postgraduate education.

Selection criteria – Qualifications, Education, Experience, Knowledge and Skills

You are an established Marketing academic with a strong research profile and a genuine interest in where the discipline is heading next.

Your expertise extends beyond traditional marketing. You understand how digital channels, analytics, data and AI are reshaping marketing decision-making and can translate these developments into rigorous research and relevant, engaging education.

• PhD in Marketing from an AACSB accredited international academic institution together with relevant undergraduate and Master's qualifications in Marketing.
• Ideally 5+ years' higher education teaching experience at an AACSB accredited institution and 5+ years' post-PhD research experience in Marketing, including Digital Marketing and/or cutting edge developments.
• Demonstrated specialist expertise in Digital Marketing and Marketing Analytics, with a quantitative, empirical or data-driven orientation.
• Evidence of applied teaching using cases, projects, simulations, analytics laboratories or other experiential methods.
• A responsible researcher with outcomes including high-impact publications*, generation of research income and industry-research collaborations in the Marketing discipline.
• Experience in supervising Masters Research/Doctoral candidates.
• Excellent communication skills and a proven ability to establish good working relationships with colleagues,
• Demonstrated skills, knowledge and experience relevant to the field such as a record of scholarly learning and teaching including innovative curriculum design, teaching pedagogies, and/or positive engagement with community, industry, government,
• Demonstrated skills relevant to research in the field including though not limited to: literature review, qualitative and quantitative research, publications,
• Demonstrated participation/capacity to participate in Governance and Service activity both within the University and external bodies (e.g., professional associations),
• Fluency in English (both spoken and written).

Industry Experience That Will Set You Apart

Candidates who complement their academic record with credible contemporary industry or practice experience will be particularly well positioned.

Relevant experience may include digital or performance marketing, growth and lifecycle marketing, marketing analytics and insights, e-commerce, digital analytics or consulting. The role specification identifies three or more years of relevant professional experience as preferable, with recent practice exposure advantageous.

Relevant platform certifications, including credentials relating to GA4/Adobe Analytics, Google/Meta Ads or marketing automation, will also be advantageous.

*Publications should be ranked according to the Australian Business Deans’ Council ranking available here: http://www.abdc.edu.au/master-journal-list.php 

Compensation and Benefits

The successful candidate will enjoy interaction with a professional and dynamic team of highly respected educators from over 50 different countries and exposure to students from over 100 nationalities.

The University offers an expatriate package, which is an attractive tax-free salary. The expatriate package includes six weeks of paid leave per year, annual flight allowance and private medical insurance for the employee and eligible dependents, life and disability insurance, and education allowance for dependents. The University is located in Knowledge Park, Dubai and has excellent teaching, learning and research facilities as well as access to Library resources that meets international standards.

UOWD is an equal opportunity employer that attracts, develops, motivates, empowers, and retains a diverse workforce.

Note: you will be required to attach the following:

1. Resume/CV
2. Passport-size photograph