Director of Marketing, Admissions and Student Recruitment

FTE: 1 FTE (working 37 hours a week)

Duration of Contract: Permanent

Salary: Ad hoc Salary: £85,000–£100,000, with any pay review linked to satisfactory completion of objectives and performance

Annual Leave: 35 days plus standard public holidays and an additional 4 days including the closure of our office between Christmas and New Year

Location: Bishops Square, Hatfield, University of Hertfordshire

We are looking for an ambitious and experienced senior leader to join the University of Hertfordshire at an exciting time of change and opportunity. As Director of Marketing, Admissions and Student Recruitment, you will play a leading role in shaping our future growth, bringing together marketing, admissions and student recruitment to strengthen our market position and ensure we attract and convert students across our key markets.

Main duties and responsibilities

You will provide strategic leadership for the University’s marketing, admissions and student recruitment activity, driving sustainable growth in student numbers, income and market share. With accountability for the full prospective student journey, you will bring together brand, campaigns, CRM, digital experience, admissions and conversion activity to deliver an outstanding applicant experience and measurable results. Working closely with senior leaders, academic schools and professional services, you will use insight, forecasting and market intelligence to shape strategy, manage recruitment risk and identify future opportunities. You will also lead brand development, major campaigns, strategic partnerships and transformation, while building a high-performing multidisciplinary team.

Skills and experience required

You will be an accomplished senior leader with a strong track record in marketing, admissions, student recruitment, customer acquisition or a related market-facing function. You will have led strategies that deliver growth and income, managed the full customer journey, and used insight, analytics and forecasting to improve recruitment and conversion. Your experience will include integrated campaigns, CRM and digital strategy, brand development, complex transformation, and the leadership of substantial budgets, partnerships and multidisciplinary teams. Experience of UK higher education recruitment and admissions, particularly for regulated or strategically important programmes, would be advantageous.

Qualifications required

You will be educated with a minimum of a degree or equivalent, or proven experience and also a Postgraduate qualification or professional qualification in a relevant field such as marketing, student recruitment, admissions, customer strategy, digital marketing, business or a related discipline.

Please view the job description and person specification for a full list of the duties and essential criteria, click the 'Apply' button above. Please attach a personal statement showing clearly how your skills and experience match the Person Specification.

Internal applicants – please ensure you apply via your employee self-service portal.

We regret that we are unable to offer UKVI sponsorship for this post; applicants will either hold UK Right to Work or demonstrate access to UK Right to Work before an offer is made.

Contact Details/Informal Enquiries: Stephi Bree-Lee, Chief Marketing Officer | s.brett-lee@herts.ac.uk

Closing Date: 11 November 2026

Interview Date: TBC

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