KTP Associate: Data Product Analyst

We are seeking a Marketing Research & Data Analyst with experience in data analysis, AI-driven search analytics, and content strategy to join Flixmedia Ltd as a KTP Associate.

About the role

This is an exciting opportunity to accelerate your career through a Knowledge Transfer Partnership (KTP), working at the interface of industry and academia with Flixmedia Ltd and The School of Management at the University of Bath.

Flixmedia Ltd is a leading retail technology company that helps global brands and retailers create, optimise and distribute digital product content that improves online shopper experiences and drives sales.

You will lead this innovative project to develop an advanced decisioning GEO content optimisation platform that transforms shopper behaviour data into actionable insights. The project will create new data science capabilities that enable global brands and retailers to measure, test and optimise GEO performance and digital content driving improved engagement and conversion outcomes.

You will be embedded within Flixmedia, working closely with company stakeholders while receiving academic support and mentorship from experts at the University of Bath. As project lead, you will take ownership of project delivery, manage key stakeholder relationships and drive the successful implementation of project objectives.

This role offers a unique opportunity to apply cutting-edge research in a commercial setting while gaining valuable experience in leadership, project management and innovation.

Benefits of being a KTP Associate:

In addition to the salary, KTP Associates benefit from:

• £3,000 dedicated personal development budget
• 10% of working time allocated to professional development
• Two residential training programmes focused on leadership and project management
• Access to extensive academic and industry resources
• Travel and subsistence budget for project-related activities
• Mentoring opportunities through Innovate UK Business Connect
• Potential opportunity to secure a permanent role following successful project completion

About you

The ideal candidate will have:

• A PhD in Marketing with strong quantitative components or a related discipline (including candidates currently in postdoctoral research roles). Alternatively, a relevant Master’s degree combined with three or more years’ experience in quantitative marketing research, analytics or data-driven product innovation 
• Experience in data analytics, ideally within marketing, e-commerce or digital content environments, alongside familiarity with cloud platforms, data visualisation, UX principles and digital content management workflows
• Strong quantitative research methods skills relevant to marketing, such as experimentation, causal inference, econometrics, and machine learning
• Technical skills, including proficiency in R or Python, SQL (preferably BigQuery), and experience with API-enabled digital systems
• Ability to translate analytical findings into actionable commercial recommendations
• Familiarity with Generative Engine Optimisation (GEO) concepts and objectives
• Ability to translate business problems into research questions, review and synthesise academic literature, develop rigorous empirical research designs, and interpret findings with appropriate consideration of identification, robustness and limitations
• Experience contributing to academic research outputs, such as peer-reviewed publications, working papers or conference presentations.
• Strong communication, project management and stakeholder engagement skills, with the ability to work independently, collaborate across academic and commercial teams, and manage complex projects

You can enjoy the benefits of being an employee at the University of Bath whilst working full-time at Flixmedia, primarily office-based in their London office. 

It is essential that you understand how KTP works with business and the University, and the vital role you will play.

This is a fixed-term role for a period of 18 months.

For any questions about this role please email partnerships@bath.ac.uk

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