Further Information

Job title: Regional Officer, Europe
Division/dept: De Montfort University, Europe Office & Leicester International Pathway College (LIPC)
Working hours: 40 hours per week with some weekend and evening work and extensive European travel
Start date: December 2017
Annual leave: 33 days including public holidays
Reports to: Regional Director, Europe
Location: Leicester (UK) or Frankfurt (Germany)
Salary: £23,000 per annum

Job Purpose

This Regional Officer post will be employed by Oxford International Education Group and work for the De Montfort University (DMU) European Office. This Regional Officer post will focus on the recruitment of European students into DMU and Leicester International Pathway College (LIPC). Main focus will be the European market with potential for involvement in other markets. The post will involve significant overseas travel (typically at least 15-20 weeks annually).

Main Duties and Responsibilities

• Recruit to agreed targets suitably qualified international students to study DMU/LIPC programmes from priority markets.
• Contribute to the development and implementation of international marketing and recruitment plans for priority markets in support of DMU/LIPC student recruitment objectives.
• Undertake recruitment visits to priority markets and to provide reports and market intelligence on these activities.
• Manage relationships with colleagues within Oxford International and the University’s different offices in order to maximize student recruitment.
• Counsel students and give recommendations on programmes in the context of the admissions criteria agreed with the appropriate academic staff, with regard to their admission to University programmes.
• Develop a good knowledge of the University’s degree portfolio and of the entry requirements for University courses in priority markets.
• Disseminate market intelligence and information on potential business opportunities and report these to the Regional Director, and work with colleagues to progress these opportunities.
• Maintain good relations with target external organisations including the British Council and schools, colleges and universities in priority markets and the UK.
• Participate in key projects such as developing promotional material and webpages; implementing internal and external communication strategies; and streamlining the DMU European Office’s enquiry and admissions processes for target market students.
• Conduct appropriate market research, with reference to the strategic development of the DMU’s/LIPC’s portfolio of academic programmes or competitor activity.
• Provide, while in the UK, support for existing European students registered at DMU/LIPC, particularly during the Overseas Students Orientation Programme.

Person specification

Statutory Requirements

Essential

• Eligibility to live and work in the UK
• Undergo an Enhanced DBS disclosure check or overseas equivalent

Qualifications

Essential

• Degree in a Business-related subject

Experience and knowledge

Essential

• Good knowledge of online and offline marketing channels
• Good knowledge of advertising and media communication

Desirable

• Experience of working in the HE sector in a sales or admissions role
• Experience of working in international educational sales or marketing
• Knowledge of international HE student admissions procedures
• Experience of working with international students

Skills and Abilities

Essential

• Excellent oral and written communication skills in English
• Able to build rapport and credibility quickly with a range of audiences
• Able to develop and implement sales and marketing plans
• Strong IT skills with a sound knowledge of Microsoft Office in particular Excel
• Excellent organizational skills with the ability to organize and prioritise a varied workload
• Proven ability to achieve goals and targets
• An excellent eye for detail and the ability to work accurately and efficiently

Desirable

• Good working knowledge of a second European language

Personal qualities

Essential

• Driven by achieving targets
• A ‘can-do’ attitude
• Resilience and determination to succeed
• Willingness to undertake extensive business-related travel
• Innovative and solution-focused
• Adopts a collaborative approach to working
• Acts with integrity at all times

This job description is provided as a guide to the role. It is not intended to be an exhaustive description of duties and responsibilities and may be subject to periodic revision.

OIEG is committed to safeguarding and promoting the welfare of children. All OIEG employees are subject to an enhanced DBS check or overseas equivalent.