Student Recruitment Content Manager

University Of The Arts London

Location: UAL - High Holborn
Hours: Full time

An exciting opportunity to play a key role developing print, digital and web student marketing content in an award winning department at a world leading university.

As Student Recruitment Content Manager, you will work collaboratively across the Student Marketing and Recruitment Department, providing engaging and relevant content for use across channels used by prospective students. This will include print prospectuses, web, digital acquisition and engagement campaigns, CRM communications, and conversion campaigns delivered at pre and post-application stages of the student journey.

Working together with other Marketing team colleagues, particularly the Market Analyst, you will use audience insights to help continually develop more effective and engaging multichannel student marketing and recruitment content. With guidance from the Head of Marketing, you will also manage, support and develop a small content, design and publishing team, and supervise freelance staff as required.

You will also work collaboratively across the department to bring content marketing expertise to the annual development of coordinated market plans targeting UK, EU and international prospective student audiences.

Why choose us?

University of the Arts London is a vibrant world centre for innovation, drawing together six Colleges with international reputations in art, design, communication and performing arts. Student Marketing and Recruitment is a University wide department supporting the strategic aims of the university to achieve diversity and quality through its recruitment of students through excellence in marketing, recruitment and admissions activities. The department has recently been recognised for excellence in the HEIST 2017 marketing awards for 'Best Specialist Prospectus'.

Your profile

Educated to degree level or above, with knowledge of how to devise print and digital student marketing and recruitment content strategies, you will have a high level of understanding of current digital media, tools, and technologies, and an appreciation of high print production values, with an ability to innovate in the creation of print, digital and web content.

You will have experience of developing student recruitment marketing content within Higher Education as well as delivering multichannel creative content, including asset gathering, design, film, photography and copywriting, along with briefing and managing the creative process, and nurturing working relationships with external agencies and creative suppliers.

Experience of managing budgets and assessing return on investment in all stages of the creative and production process is also essential.

For further details and to apply please click the “apply” button.

Closing date: 12 January 2018.

At UAL, everyone's identity matters. We are committed to creating a supportive and inclusive environment for all our diverse students, staff, and the creative and cultural sector partners with whom we engage. We aim to take every opportunity to progress equality and diversity, and celebrate the enrichment this brings to our community.

Candidates are advised to submit applications early to avoid disappointment as we reserve the right to close vacancies prior to the advertised closing date.

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