PhD Studentship: EPSRC/BBC iCASE award: Understanding Audiences of the Future- development and deployment of non-invasive measures of individual or collective immersion

University of Bristol - School of Experimental Psychology

The project:

Audience immersion lies at the heart of the success of any performance. New media formats for cinema and broadcast promise new and powerful ways to deliver performance in effective, exciting and novel ways. In this project we will enable the development and deployment of non-invasive measures of individual or collective immersion. These would support better editorial decision making, provide a dynamic means of adapting a programme in real time, and also provide insights into the relative contributions of narrative and technology. We will investigate personalised immersion measures based on fused psychophysical and physiological measurements and, with support and investment of the University of Bristol, develop the first auditorium equipped with instrumentation for measuring collective measures of immersion – using this to evaluate both conventional and new formats.

How to apply:

Please make an online application for this project at Please select <PhD Experimental Psychology> on the Programme Choice page. You will be prompted to enter details of the studentship in the Funding and Research Details sections of the form.

Candidate requirements:  Upper second-class honours degree (or equivalent) in psychology or a related discipline.

Funding: 3.5 years at RCUK standard stipend rates (

Contacts: Professor Ian Gilchrist ( and Professor David Bull (

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South West England