Market Research and Insights Manager

The opportunity

This is an exciting opportunity for an experienced researcher to manage the research and insights function within the Department of Student Marketing, Recruitment and Admissions. The Market Research and Insights Manager plays a key role in ensuring that all departmental initiatives are grounded in strong evidence and market intelligence. 

You will shape the department’s research approach, managing a diverse portfolio of qualitative and quantitative research programmes from start to finish. This will involve delivering tracker studies and bespoke research on a range of topics, including our applicants’ experience, decision-making process, support needs, and content preferences. You will also identify market opportunities and trends by analysing data, reports, and intelligence from internal and external sources. 

Your work will inform our strategies for student marketing, recruitment and admissions in the UK and internationally. Clearly conveying research results and insights to a range of stakeholders will be key, allowing you to maximise the impact of your research within the department and beyond. 

Working collaboratively across the department, UAL Colleges and other business units, you will play a key role in achieving a first-class student experience from enquiry through to enrolment.

About you

You will be educated to degree level or above, with substantial experience working in a market research or analytical role. You will have practical experience of leading market research and customer insights projects to inform strategic decision making, with areas of specialism in quantitative surveying, qualitative interviews, focus groups and secondary / desk research. You will work to maintain a high standard of research and ensure research best practice. 

The role requires a candidate with proven experience in all aspects of qualitative and quantitative research design and delivery, including sampling, questionnaire / discussion guide design, fieldwork management, and reporting. Experience managing external suppliers is desirable. 

You will demonstrate advanced working knowledge of software and systems used to support data analysis for market research, such as SPSS, Q, or Microsoft Excel. You will be capable of analysing, interpreting and reporting complex datasets and combining data from different sources. 

You will be experienced with reporting tools such as PowerPoint and dashboards. Developing clear reports is key to the role, and you will have the ability to communicate insights effectively to stakeholders. 

The role also demands exceptional interpersonal and communication skills, with experience of collaboration and building effective internal working relationships across different levels of seniority and functions. You will have a proven ability to work independently without direct supervision and be able to demonstrate initiative and creativity to resolve problems. 

We are UAL

University of the Arts London (UAL) offers an extensive range of courses in art, design, fashion, communication and performing arts. We are a collegiate University spread across London with six Colleges, four Institutes and five Research Centres.

For further details and to apply please click the apply button.

Closing date: 19^th April 2024 at 23:55.

If you have any queries you may get in contact on psostaffrecruitment@arts.ac.uk.

Our culture

We welcome applicants from all backgrounds including those who may feel underrepresented in the workforce due to their socioeconomic circumstances such as those from Black, Asian and Minority Ethnic (B.A.M.E.) backgrounds. We aim to be a university where everyone can be themselves and are supported to reach their full potential.

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