Senior Content Officer

We are recruiting a Senior Content Officer to sit within the Content Team reporting to the Head of Content on a fixed-term, 12-month basis (to cover maternity leave).

Within Marketing, Communication & Engagement (MCE), the Content Team creates, proofs and publishes top-class, compelling content across reading.ac.uk, related digital channels and strategically important printed products.

BACKGROUND

The University of Reading (UoR) is among the top 30 UK universities (THE University World Rankings 2023). We operate in a highly competitive, global market – and it has never been so challenging to attract research income, students, academic & professional staff.

It is the role of the Marketing, Communication and Engagement function to provide expert, professional marketing, engagement and communication strategy and delivery. We work in a matrix management model to build the University’s reputation, brand & profile, and deliver robust, innovative and global campaigns to support recruitment, fundraising and engagement targets.

ABOUT YOU

You will be highly motivated, astute, strategic, & proactive. You will work with confidence and be able to communicate effectively with a wide range of stakeholders with different levels of technical understanding. You will generate innovative solutions to challenges where there may be no clear precedents. You must be able to work at pace in a fast-moving environment – able to spot opportunities early to stay ahead of our competitors.

MAIN DUTIES AND RESPONSIBILITIES

• You will create, proof, and publish top-class, compelling, persuasive content across reading.ac.uk, all related digital channels and strategically important printed products – ensuring it is targeted, effective and cuts through to key audiences. You will also aggregate and curate content, and co-create with partner organisations where appropriate.
• You will produce robust handling plans for each project using rigorous analysis & evidence – with clear objectives, channels, messages and evaluation. It will be your responsibility to choose the optimum format and advise colleagues accordingly.
• You will monitor web and digital performance through site analytics tools to keep our wider marketing strategy on track – creating or contributing to evaluation reports as required.
• You will track user satisfaction, behaviours and feedback through qualitative &  quantitative analysis and insight – with regular sentiment, reputation and perception analysis.
• You will lead or take part in virtual project teams to deliver major integrated marketing & communication projects.
• You will create robust templates and content management processes for the Content Team and other teams across the University to ensure consistency, coordination and high-quality output. You will provide expert advice to colleagues, helping them to create useful & accessible content across the University’s wide range of channels.

Informal contact details                                               

Contact role: Head of Content                                      
Contact name: Martin Watts                                         
Contact phone: 0118 378 2452                                    
Contact email: m.r.watts@reading.ac.uk                      

Alternative informal contact details

Contact role: Head of Marketing Projects and Planning
Contact name: Vicky Baldwin
Contact phone: Via email
Contact email: v.l.baldwin@reading.ac.uk

Interviews: Tuesday 21 May 2024

By reference to the applicable SOC code for this role, sponsorship may be possible under the Skilled Worker Route. Applicants wishing to consider the SWR must ensure that they are able to meet the points requirement before applying. There is further information about this on the UK Visas and Immigration Website.

The University is committed to having a diverse and inclusive workforce, supports the gender equality Athena SWAN Charter and the Race Equality Charter, and champions LGBT+ equality. Applications for job-share, part-time and flexible working arrangements are welcomed and will be considered in line with business needs.

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