International Marketing Officer (LUM105/1165)

About the Role

We have an exciting opportunity to appoint International Marketing Officer. You will be working within the International team to achieve overall international student targets at Luminate Education Group.

You will join this ambitious new team and contribute to Luminate Education Group’s overall strategy by supporting marketing needs and driving sales support across a range of stakeholders & ultimately deliver recruitment via marketing activities, promotion, campaigns and bespoke materials in b2b and direct channels.

What You Will Do

• Responsible for supporting international student marketing and with particular emphasis on overseas agents, supporting their needs and driving associated marketing campaigns and initiatives
• Instrumental in implementing comprehensive marketing plans aligned with our recruitment goals. Collaboration will be key as you work closely with our global recruitment and UK marketing teams to maximize opportunities for cross-promotion and collaboration.
• Help develop and execute a comprehensive marketing plan that aligns with recruitment priorities.
• Working with UK counterparts create digital media content including videos, photography, newsletters, blogs, and vlogs
• Support marketing campaigns and produce content for flyers, testimonials, prospectus
• Collaborate with marketing teams at Luminate overall ensuring brand consistency through close teamwork
• Develop and maintain a digital asset library to store photography and video footage
• Support recruitment staff on their travels where marketing and sales support required
• Attend events if required from time to time overseas and local UK
• Provide information and data to enable reports to be collated

About You

• Professional, flexible and self-motivated individual
• International or UK student marketing experience
• A Marketing Qualification is desirable
• International student recruitment industry desirable
• Educated to a degree level or equivalent
• Highly organised individual, with initiative
• Excellent interpersonal and communication skills.
• Proven track record in building and managing effective relationships with a wide range of stakeholders in marketing or sales -both internal and external
• Relevant English and Maths Qualifications
• Experience of carrying out and analysing market research and reviewing campaign performance
• A clear understanding of digital marketing and use of new digital technologies

Benefits

There are plenty of benefits available to our staff members, here are just a few:

• Annual leave entitlement - If you work full time, you'll get at least 27 days holiday plus bank holidays and up to 5 discretionary closure days at Christmas (pro rata for part time staff).
  • Support Staff 27 days (increasing to 32 days after 5 years service)
  • Academic 37 days
  • Senior Management 37 days
• Generous Pension schemes
  • Teachers’ Pension Scheme 
  • Local Government Pension Scheme 
• Memberships and discounts - employees can sign up to various membership cards and discount schemes such as TOTUM card (formerly NUS card). 
• Travel and commuting - discounted travel available through Metro card, Northern Rail, First Bus, Arriva Bus and Cycle to work schemes.
• Learning and development opportunities -  including staff development days
• Employee wellbeing initiatives
• Flexible and hybrid working opportunities - this will vary depending on role requirements

About Us

Luminate Education Group is a collective of education providers based in Yorkshire with one clear purpose: to make a positive difference to people’s lives through genuinely transformative education and training.

We offer a wide range of job vacancies across our business support functions - Finance, Human Resources, ITSS, Marketing, Communications, Executive Support, Estates and Food Services. Our large size and diverse range of member organisations means there are always exciting opportunities to progress.

As an education provider, we are committed to lifelong learning and investing in our workforce, and you’ll have access to a broad variety of training and professional development designed to help you continually develop and grow.

Join us on the journey to being the best that we can collectively be for our students, apprentices, staff and our stakeholders.

Luminate Education Group consists of; Harrogate College (HC), Keighley College (KC), Leeds City College (LCC), Leeds Conservatoire (LC), University Centre Leeds, Leeds Sixth Form College and Yorkshire Centre for Training & Development.

SAFEGUARDING

At Luminate Education Group we are committed to the safeguarding and welfare of all our students including children, young people, and vulnerable adults. We expect all our staff and volunteers to share this commitment. We follow the Safer Recruitment requirements and best practice as set out within Keeping Children Safe in Education statutory guidance. All successful applicants will be required to complete mandatory pre-employment checks which include an enhanced DBS check, online checks and must have two satisfactory references. Please be aware that it is a criminal offence to apply for this post if you are barred from engaging in regulated activity in connection to children.

EQUALITY, DIVERSITY AND INCLUSION

We recognise, value and champion diversity & Inclusion. As we engage with a diverse student population we want to ensure we reflect that in our staff population too. For us diversity is about building happy teams, full of people that want to learn and be inspired by each other, by our different experiences and backgrounds. It is important to us that both staff and students achieve their full potential. Diversity is important to us, but inclusion is equally, if not more important. It’s not just about having the representation but also providing the people we recruit with opportunities and valuing everyone’s contributions and perspectives.

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