Senior Digital Marketing Officer

The role

We are looking to appoint a proactive, analytical, and experienced Senior Digital Marketing Officer to lead the digital presence of the Business School, effectively managing and developing social media channels, webpages, paid for digital marketing campaigns, SEO and email communications.

You’ll be managing a blend of in-house and agency-run digital campaigns, ensuring we exceed our objectives to drive student recruitment and enhance the research reputation of the school.

The candidate will also be responsible for identifying opportunities for growth and further development in support of objectives.

What will you be doing?

The role will include managing and developing the launched digital presence, spanning website and SEO strategy, social media, search, display and email communications. You’ll be managing a blend of in-house and agency-run digital campaigns, ensuring we exceed our objectives to drive student recruitment and enhance the research reputation of the school.

You should apply if

• You have significant experience across all aspects of digital marketing including developing and managing high performing webpages in line with UX and SEO best practice.
• You have a talent and enthusiasm for knowing how and when to present digital content. Working closely with our Digital Content Creators and Marketing Assistants, you will need to effectively plan, execute, and evaluate organic and paid multichannel advertising campaigns.
• You have a demonstrable affinity with data and are experienced in tracking and analysing campaigns in depth using Google Analytics, LinkedIn Campaign Manager, Facebook/Instagram Insights and agency’s dashboard.
• You have the skills and motivation to work quickly to respond to reactive opportunities as well as having strong organisational and project management skills. You will be working across teams on projects and will have a network of stakeholders to manage, requiring strong interpersonal skills and tact.

In return, you will enjoy a supportive and rewarding working environment with many benefits. These include policies to help you achieve a healthy work-life balance, such as reasonable working hours, flexible working and a generous holiday provision.

Additional information

Contract type: Fixed term until 24/01/25

School/Unit: Strategic Communications & Marketing

This advert will close at 23:59 GMT on 7th May 2024

For informal queries please contact:

Natalie Chan, Line Manager (Marketing Manager for Business School – Maternity cover) natalie.chan@bristol.ac.uk or

Elliot Lyons, Marketing Manager elliot.lyons@bristol.ac.uk

Interviews are anticipated to take place on the 23rd May 2024

Our strategy and mission

Advert information