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Marketing and Engagement Manager

Oxford Brookes University - Brookes Sport

Location: Oxford
Salary: £33,314 to £36,386
Hours: Full Time
Contract Type: Permanent
Placed On: 2nd August 2022
Closes: 15th August 2022
Job Ref: 131739

An opportunity has arisen for an experienced marketing, communications and engagement professional; ideally from a commercial background within the leisure and/or hospitality sector to join our highly motivated team as Marketing and Engagement Manager within Brookes Sport. We are looking for someone who enjoys working in a fast-paced environment and who can deliver outputs to drive income and enhance engagement levels across our customer base - with the ability to cope with tight deadlines, unpredictable volumes of work and rapidly changing priorities. An excellent communicator, you will be confident in dealing with a diverse range of people in a professional and personable manner. You will be a key part in Brookes Sport’s senior management team and play an active role in shaping the strategic direction of Brookes Sport.

In addition you will have meticulous attention to detail, be a creative self-starter who will have the interpersonal skills to work in a close team as well as the drive and motivation to work independently in this role. You will be adaptable and resilient with a flexible approach to working hours; someone who is highly motivated and solution focussed with a passion for sports and active lifestyles.

You will be responsible for:

  • Delivering overall communication of a fully comprehensive customer engagement programme; with key objectives of promoting, communicating and marketing opportunities for the entire Brookes Sport community to participate in sport, physical activity and wellness activities; within an inclusive environment
  • All marketing and communication across the entire commercially driven portfolio of Brookes Sport’s services, products and programmes – including our leisure facilities and community provision
  • Planning, implementing, coordinating and reviewing the Sport Division’s Marketing and Engagement  Strategy
  • To work with senior managers to ensure a varied, diverse and engaging programme of sport, physical activity and wellness initiatives to increase participation and opportunities for socialisation across the whole Brookes Community; including for example, Brookes Active
  • Manage all main Brookes Sport social media channels to help promote services, enhance reputation, and communicate with customers, especially across our commercially driven portfolio
  • To play a key role in the Sport Department’s collective managerial leadership team; providing monthly reporting, action plan feedback and wider analysis to the team - and be an ambassador for the positive work of the Department throughout the wider University.

You should have:

  • Degree in Marketing or Sports and Leisure management fields or significant experience in the industry within this field
  • A proven track record of delivering targeted communication and promotional campaigns.
  • Previous experience of implementation of inclusive sport and physical activity events and/or initiatives.
  • Skilled operator of communication channels (i.e. website, apps, social media feeds, internal and external signage, email communications etc.)
  • Demonstrable success in building effective partnerships and working collaboratively with a wide range of people at all levels, both internal and external to the organisation.
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