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Acquisition Marketing Executive

University of Hertfordshire - Marketing and Communications

Location: Hatfield
Salary: £29,619 to £32,348 pa with potential to progress to £35,333 pa on achieving designated skills and experience
Hours: Full Time
Contract Type: Permanent, Fixed-Term/Contract
Placed On: 25th January 2023
Closes: 8th February 2023
Job Ref: 048136

FTE: 1.0fte (working 37 hours per week)

Duration of contract: 1 X permanent and 1 X 9 months fixed maternity cover available

Salary: UH6 £29,619 to £32,348 pa with potential to progress to £35,333 pa on achieving designated skills and experience

Location: MacLaurin Building, Hatfield

This is an exciting opportunity to join the acquisition team at the University of Hertfordshire, supporting paid and website campaigns designed to raise awareness of the University, engage prospective students and ensure they have a frictionless journey from awareness through to applying to studying at Herts. The team sits as part UK student recruitment within the wider Marketing and Communications department.

At Herts, we aim to offer flexibility when it comes to your working environment, and so you can expect to enjoy hybrid working (with 3 work-from-home days and 2 in-office days).

Main duties and responsibilities

You will join a driven, friendly and welcoming team, and play an important role in enabling the University to achieve its ambitious UK undergraduate and postgraduate student recruitment targets.

Your role will involve a wide range of marketing activity and reporting on its effectiveness. Key focuses for the role include:

  • creating awareness and engagement with prospective students
  • working closely with the Insight, Digital and Communications teams to deliver and report on integrated, content-driven campaigns
  • an understanding of our customer digital journey, using digital metrics to make recommendations for optimisation
  • collaboration with external agencies, and in-house creative and digital teams to produce inspiring and engaging content which ensures a frictionless journey for prospects.
  • accountability for external listing sites, including university brand profiles and advertising recruitment events

Skills and experience needed

You will be required to have a broad general understanding of marketing tactics and techniques, with a particular focus on digital. Experience of delivering (or supporting delivery) of effective paid digital marketing campaigns is essential, and this should include writing briefs, liaising with agencies / internal stakeholders and website content optimisation.

You should also have:

  • experience of working with digital metrics and reporting on the success of marketing activity
  • excellent written and verbal communication skills, along with copywriting (for web), editing and proofreading skills across both web and print
  • a passion for being organised and working to multiple project deadlines
  • the ability to work as a team and independently

Qualifications required

As a minimum, you will be educated to degree level or equivalent standard or proven professional work experience.

Contact Details/Informal Enquiries

Juliette Perks, Acquisition Marketing Officer, j.perks@herts.ac.uk

Closing date: 8th February 2023

Interview date:  To be advised

Our vision is to transform lives: UH is committed to Equality, Diversity and Inclusion and building a diverse community. We welcome applications from suitably qualified and eligible candidates regardless of their protected characteristics, and recognise there are different ways applicants may achieve the criteria in this document. We offer a range of employee benefits including generous annual leave, flexible location opportunities within the UK, discounted Sports Village memberships and free Active Staff sessions, personal and professional development and family-friendly policies. #GoHerts

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