Marketing and Recruitment Officer (Transnational Education)

This is an exciting time to join the University of Manchester, drive our flexible learning and transnational education agenda and make a difference!

As the Marketing and Recruitment Officer working in the Education Development Team, you will own a suite of online, blended and transnational education courses, working with academic directors, market insight experts, and eLearning specialists to support the design of market-led courses. You will lead on the development of marketing and recruitment toolkits for our five recruiting centres, enabling them to meet commercial goals. Taking a data-led and market-orientated approach, you will develop strategic plans detailing the full marketing mix; from personas and customer journeys, to value propositions, key messaging and content, campaign channel management and engagement – keeping the learner at the heart of your marketing activity. You will be sensitive to cultural nuances and will work with colleagues at our International Centres and Strategic Partners to meet local market needs.  As a confident and tech-savvy marketer, you will have demonstrated experience of using a range of critical marketing tools including CRM systems, Email Automation and Analytics amongst others, with an awareness of the latest marketing trends and channels for your target audience. You will be skilled in using data to optimise content and conversion across the learner journey to deliver measurable results.

About The University of Manchester

Technology continues to revolutionise the way we learn. The University of Manchester is committed to driving access and social mobility through a growing portfolio of flexible learning delivered online, and through blended and transnational education. We have our own dedicated teams in Manchester, Dubai, Hong Kong, Shanghai and Singapore, and we partner with strategic universities worldwide to combine our expertise, deliver impact, and make a difference locally, nationally and internationally.  

As one of the first civic universities in the UK, equity and diversity is part of who we are and what we do. Through our ambitious expansion in flexible learning, we will enable transformative learning regardless of - place, pace and pathway. Our high-quality education is designed to meet world challenges and employability goals and ensures our students and organisational partners benefit from the best teaching, learning and technological advances in a way that is engaging, enriching, and impactful. 

As an equal opportunities employer we welcome applicants from all sections of the community regardless of age, sex, gender (or gender identity), ethnicity, disability, sexual orientation and transgender status.  All appointments are made on merit.

Our University is positive about flexible working – you can find out more here

Blended working arrangements may be considered.

Please note that we are unable to respond to enquiries, accept CVs or applications from Recruitment Agencies.

Enquiries about the vacancy, shortlisting and interviews:
Name: Colette Cooke
Email: colette.cooke@manchester.ac.uk 

General enquiries:
Email: People.recruitment@manchester.ac.uk

Technical support:
https://jobseekersupport.jobtrain.co.uk/support/home

This vacancy will close for applications at midnight on the closing date.

Further particulars including job description and person specification are available on the University of Manchester website - click on the 'Apply' button above to find out more