CRM & Data Analytics Manager

Job description

Coventry University Group is a global education group with a mission of Creating Better Futures. Driven by our passion and belief that through education, equity, and innovation our students, people, and communities are empowered to transform their lives and the world around them.

We do not stand still – innovation is part of the DNA here – and we are always looking to improve everything we do. As a result, we are creating a new “Enhancing Futures” team within CU Corporate Service Ltd, to ensure we continue to exceed the ever-changing needs and aspirations of our communities, students, and people by delivering an inclusive and impactful global education while addressing societal challenges through our research and innovation.

Our people make the difference, we are extremely proud and privileged to help shape and transform the lives of others in all that we do, if you have a passion for helping others and changing the world around you then this is the team for you.

The Role

As the CRM & Data Analytics Manager, you will lead develop and oversee all aspects of the e-CRM and corresponding analytics, including student and stakeholder data management and insight for the groups student employability programme – Enhancing Futures.  You will also lead the research, development and maintenance of the platforms and systems the Coventry University Group use to deliver the student enrichment programme.

You will be responsible for developing the stakeholder database, working to deliver a high level of engagement and participation amongst the Coventry University Alumni and our stakeholder communities, using KPI’s to help improve programme engagement and growth.

You will support the identification and development of online products and experiences related to the Enhancing Futures programme, ensuring there is a seamless integration with other systems used. You will also oversee the data management of our stakeholder community, ensuring all information held is maintained and reviewed.

Person Specification

• Educated to degree level or relevant professional qualification or experience
• Experience of working with a CRM system
• Project Management experience
• Experience of creating, communicating and evaluating effective customer engagement plans
• Experience of clearly communicating data collection and quality observation cycles.
• Experience of data process mapping requirements.
• Experience of consistently applying and communicating established data management principles and rules, to all levels

Our Benefits

Along with a competitive salary we offer an industry leading Rewards and Benefits package which includes

• Annual Company Bonus up to 10% based on company performance
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Life Assurance 4*Salary
• BUPA Cash Plan
• 50% off Tuition Fee’s for staff dependants
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
• Discounted Staff Membership to our Coventry campus Sports Centre & Fitness Gym
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional

Click here to view the job description and person specification

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