Digital Marketing Manager

Role Summary

We are seeking a Digital Marketing Manager who will report to and support the Head of Marketing & Communications (Campus Services) in the creation of digital-led marketing campaigns for all areas of Campus Services. You will work closely with colleagues to deliver on KPIs/targets for key areas of the division and have responsibility for embedding digital activities to grow and develop individual areas of Campus Services.

Main Duties

• Developing and delivering innovative digital marketing campaigns to support Campus Services marketing activities.
• Implementing a Search Engine Optimisation (SEO) strategy and working in collaboration with the wider marketing & communications team to adopt best practice.
• Implementing Pay Per Click (PPC) strategies that complement the strategic objectives of key areas of Campus Service.
• Forecasting marketing campaign performance and growth, demonstrating a clear ROI.
• Analysing the success of previous campaigns and making recommendations on how the digital marketing strategy and associated processes/procedures could be refined to ensure future success.
• Using key software to inform and drive digital marketing activity, including Google Analytics, Google Ads, Hootsuite, etc.
• Managing and maintaining a portfolio of both internally and externally facing websites; implementing content strategies and adopting UX best practice.
• Measuring and reporting on the performance of all digital marketing campaigns.
• Exploring innovative digital marketing concepts and applying when in scope.
• Working alongside the design and communication teams to develop integrated marketing plans and campaigns.
• Developing and maintaining relationships with internal and external creative and digital agencies.
• Supporting the Head of Marketing & Communications to develop an email marketing strategy for various areas of Campus Services.

Person Specification

The successful candidate will possess a demonstrable background in successfully building relationships and communicating with colleagues at all levels, including leading others within the marketing team in the development and delivery of campaigns and establishing new and innovative ways of working within digital marketing. You will need to bring your passion and enthusiasm for current trends and appetite for future opportunities to the role, working to develop innovative marketing services that will meet the needs of customers and clients.

This is an exciting role in a busy and fast-paced team, and the successful candidate will need to possess strong digital skills and experience of running end-to-end digital marketing campaigns. You will work with a range of senior stakeholders across Campus Services and the wider University and have line management responsibility for the Digital Marketing Assistant and Social Media Assistant.

If you have a proven track record in digital marketing and want to work for an institution that is dedicated to making a positive impact on society, then we want to hear from you. Apply now to join our team!

To download the full job description and details of this position and submit an electronic application online please click on the Apply Online button above or visit our careers website.

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We value diversity and inclusion at the University of Birmingham and welcome applications from all sections of the community and are open to discussions around all forms of flexible working

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