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Digital Content Officer

University of Stirling

Location: Stirling
Salary: £3,799 to £44,623
Hours: Full Time
Contract Type: Permanent
Placed On: 28th November 2023
Closes: 7th January 2024
Job Ref: SERV01838

The Post

The award-winning marketing team at the University of Stirling, communicates with a wide audience across a number of platforms including web, social media, digital advertising, publications and email. Leveraging these channels is particularly important in fostering our relationships with students and staff and in raising the profile of our brand in a global market.

We are looking for a Digital Content Officer to support and enhance our digital communications. The post holder will be a content specialist with expertise in writing and creating targeted, compelling content for key audiences as well as a strong project manager who can work with and manage agency relationships.

The Digital Content Officer will be creative and innovative, with the ability to bring to life insights, topics and trends; interrogate analytics; and produce great reporting and storytelling. Passionate about the role of digital marketing-communications in engaging audiences, the Digital Content Officer will be highly organised and an outstanding communicator while keeping a clear eye on strategic goals and priorities.

Description of Duties:

  • Create compelling stories to promote the University brand and engage key stakeholders through: digital copy; emails; blogs; photography; video; social media; presentations; and infographics – from research to creation, through to editing and delivery
  • Develop and maintain content strategies and schedules of digital communication activities which will support delivery of the University’s key strategic objectives, in particular around student recruitment in key markets
  • Work with agencies to develop strategic integrated marketing campaign and manage its delivery ensuring projects are completed on time, to budget and provide required results
  • Create, produce and edit engaging content for the Chinese website and Chinese social media platforms
  • Support the development and maintenance of digital assets and social media accounts
  • Act as a Brand Ambassador, ensuring consistent and correct use of the brand across communications platforms used throughout the University

Essential Criteria

  • Degree/HND or equivalent relevant experience
  • Extensive experience of digital content creation/ marketing
  • Experience in creating and developing content across multiple channels including: website, social media, blogs, emails, marketing collateral, presentations, advertising and publications
  • Experience of creating and aligning digital content creation with SEO goals to ensure maximum impact and assist with conversion activity
  • Experience of managing the delivery of integrated marketing campaigns

For further information, including a full description of duties, essential criteria and details on how to apply, please see: Vacancy details | University of Stirling

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