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Content Officer

Birmingham City University - Campaigns and Digital

Location: Birmingham
Salary: £30,102 to £32,721 per annum
Hours: Full Time
Contract Type: Permanent
Placed On: 20th February 2024
Closes: 10th March 2024
Job Ref: 022024-100

Location:  Joseph Priestley Building

Closing Date:  23.59 hours GMT on Sunday 10 March 2024

We are looking for a talented, creative and hard-working Content Officer, who will enable our newly expanded Content team to tell compelling stories about our University and the subjects our students study.

You will be skilled in producing engaging content tailored to a variety of digital channels and direct mail. Whether you’re a creative videographer with an understanding of trends, or a social media specialist who knows how to reach new audiences, you could be a part of how we take BCU’s story to a host of external audiences.

As part of a wider content team led by our Head of Content and Content Managers, your work will focus on delivering content-first student recruitment campaigns which aim to solve genuine problems for prospective students in relatable, accessible and timely ways. The new and repurposed content you produce will influence and inform the views of thousands of potential students, and will ensure our social media, website and campaign content is elevated above the competition across a host of paid-for and organic channels.

  • Produce high quality, engaging content as part of content strategies across our brand and subjects, helping to deliver against student recruitment growth targets.
  • Create and coordinate content that is compelling, accurate and high quality, tailored to a range of paid and organic channels, including email and direct mail, as well as for use in and around events. Content will encompass everything from high-end video and photography to written content pitched precisely at target audiences. 
  • Ensure content is reflective of our corporate brand and sub brand style guidelines, with visual content adhering to core design principles and copy upholding our tone of voice. 
  • Ensure all content is purposeful and helps to drive conversion and interaction from prospective students, current students and wider audiences.  
  • Educated to degree level (or equivalent) 
  • Demonstrable knowledge of content-led marketing, including strong experience of creating and coordinating content for a range of digital channels that meets objectives and KPIs
  • Strong creative qualities, from developing new ideas for creative concepts to approving artwork and copy  
  • In-depth understanding of brand guidelines, tone of voice and writing for different audiences and channels
  • Excellent demonstrable copywriting and proofing skills with rigorous attention to detail 
  • Proven ability to plan and prioritise workload.

Further details:   

Job Description    

The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly-owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so, and will be employed by Birmingham City University directly

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