Content Producer

The Post

An excellent opportunity has arisen within the Directorate of Communications, Marketing and Recruitment to take up the post of Content Producer.

We communicate with a global audience across paid, earned and owned digital channels. The University website, third party portals and online events platforms are central to meeting the user-needs of our key audiences. Ensuring the quality and integrity of these platforms and continually enhancing the user experience is a key focus.

Description of Duties

• Plan, research, design and write compelling, engaging web and digital content based on user needs
• Develop key messages, enhance the online presence and brand awareness in order to advance the University’s strategic objectives, with a particular focus on recruitment, research, teaching and the student experience
• Proactively ensuring that web content is accessible, up-to-date and accurate, appealing to both users and search engines and relevant to various stakeholders
• Work with the Digital Analyst to review and monitor the effectiveness of the University’s online activity, track performance and optimise content based on results. Conduct research and utilise quantitative and qualitative data to inform content decisions

Essential Criteria

• Degree or relevant demonstrable experience
• Significant relevant experience in digital content production
• Experience of working with brand and digital guidelines, and web governance

For further information, including a full description of duties, essential criteria and details on how to apply, please see Vacancy details | University of Stirling.

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