Digital Marketing Officer

Job summary

Are you a creative wordsmith with an eye for detail and passion for precision? We've got an exciting opportunity for you within the central Marketing team at Imperial College London!

We're looking for a Digital Marketing Officer to help keep our Study website – a critical tool in student recruitment – engaging, accurate and up to date.

Imperial is a world top 10 university – the only one in the UK specialising solely in science, technology, engineering, medicine and business (STEMB).

As our Digital Marketing Officer, you'll be the guardian of information about postgraduate study at Imperial, ensuring that our Study website has the right tone of voice, accurate information and engaging messaging to appeal to the brightest and best students from across the globe.

From managing detail across our 200+ course pages to checking content with stakeholders, you'll play an important role in positioning our postgraduate courses competitively worldwide and shining a light on our student experience.

You'll also be one of the architects of our online journey, ensuring that every visitor can readily find the information they need.

You'll dive deep into understanding audience research, crafting content and designing journeys that align with their needs. You'll also get to put your creative flair into action by tailoring written content to suit our diverse audiences, which includes many non-native English speakers.

If you're someone who thrives on attention to detail, loves diving into data to understand audience behaviour, and is ready to make a real impact on a site which attracts millions of visitors each year, then we want to hear from you!

Duties and responsibilities

Here's what you'll be getting up to:

• Craft and polish content for our Study website, ensuring it's highly accurate and appropriate for the audience.
• Use our Content Management System (T4) to build and edit web pages, collaborating with lots of stakeholders along the way.
• Create content plans to take our users on engaging online journeys, using videos, photography and case studies to bring the information to life.
• Keep everything consistent with our brand tone of voice and regulatory compliance requirements 

Essential requirements

• Bachelor’s degree or equivalent professional experience.
• Excellent written English, with the ability to tailor copy for different audiences.
• Proficiency in editing websites, including using a content management system.
• Experience of using web monitoring and marketing analytics tools/software (e.g., Google Analytics) to inform future developments.
• Proficiency in writing for the web and understanding of web accessibility.
• Solid understanding of SEO.
• Interest in the emerging digital media landscape.
• Strong interpersonal and communication skills.
• Exceptional attention to detail and time management skills.

Further information

All applications must be made online. Your CV is not required as part of this process.

For more information about this role, please contact Adam Knight, Digital Marketing Manager: adam.knight@imperial.ac.uk

Hybrid working may be considered for this role.  Staff working in roles that are suitable for hybrid working will normally be expected to work 60% of their time onsite. The opportunity for hybrid working will be discussed at interview.

More information is available on the following web page: Work Location Categories (from 30 September 2023) | Administration and support services | Imperial College London

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