Digital Marketing Officer

Full time (35 hours per week)

Open-ended

We are looking for a Digital Marketing Officer who will deliver impactful and high-quality marketing communications that will raise awareness, increase applications, and ultimately convert interest into students onto our Postgraduate Taught Programmes. In particular the role holder will be responsible for social media, blog content and email campaigns.

This post is advertised as full-time (35 hours per week), however, we are open to considering flexible working patterns. We are also open to considering requests for hybrid working (on a non-contractual basis) that combines a mix of remote and regular on-campus working. A number of our Admissions, Marketing and Alumni team currently work two days from the office and three days from home.

The opportunity:

Each September we welcome over 650 international postgraduate students to the Business School via our on campus or online courses. The Digital Marketing Officer has a vital role to play helping us to attract the best and brightest students to Edinburgh. This year we were joined by students from over 60 different nationalities studying our three MBA and 13 taught Masters Programmes.

This role leads on the organic social media content for the school and as such we require someone who is a self-starter, is creative, and passionate about planning and delivering engaging content. We are looking for someone who is not only results driven but also has excellent teamwork skills. You will become a key member of the Admissions, Marketing and Alumni department and work closely with Marketing, Communications and Student Recruitment colleagues as well as academic and professional services colleagues across the school and wider institution.

This is your opportunity to join a thriving school with a mission to develop effective and responsible leaders by creating insightful knowledge and inspiring minds in dialogue with the world around us.

Your skills and attributes for success:

• HNC/HND or equivalent level qualifications plus typically a minimum of 3 years’ relevant work experience. Alternatively, broad experience (typically a minimum of 5 years), acquired through a combination of job-related training and considerable on-the-job experience, demonstrating development through involvement in progressively more demanding and relevant work/roles.
• Experience of delivering high quality content and communication plans for various digital channels (social, email, web, and blog).
• Proven experience of high-level writing skills and content development for multimedia purposes. 
• Highly organised with a proven ability to plan.  
• Excellent IT skills and experience of standard office applications, Google Analytics, email marketing packages (such as for example Dotdigital), social media (such as Sprout Social), and graphic editing tools (such as Canva).

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