Senior PCC Manager

Company description:

We are a world class research-intensive university. We deliver teaching and learning of the highest quality. We play a leading role in economic, social and cultural development of the North East of England. Attracting and retaining high-calibre people is fundamental to our continued success.

Job description:

The Role

We're looking to recruit an experienced Paid Search specialist to provide maternity cover to plan, manage and execute paid search campaigns for the University's Central Marketing Paid Media team.

You will be joining a small team of paid media professionals within the wider Marketing and Communications Unit. Enhancing our ability to provide optimised paid media campaigns to support the achievement of student recruitment targets, promote excellence in research, engage with businesses and reach a range of audiences nationally and internationally.

The ideal candidate will have substantial experience working in-house, at an agency or as a freelancer, on a variety of PPC campaigns. From low budget short burst awareness to fully fledged high value cross market full funnel campaigns.

You will need to be comfortable analysing live and historic data to manually optimise Google search campaigns within MCC while also utilising the latest machine learning tools provided in platform to maximise campaign scale.

In this role you will be the lead for paid search, and asked to plan your own campaigns as much as integrate and enhance paid search elements in existing multi-channel campaign strategies.

As part of the wider Marketing Team you will have access to a variety of marketing professionals to support your campaign needs including copy specialists, web development and UX, creatives, e-mail marketing experts and full campaign strategists.

This full-time role is a fixed-term post for 8 months to cover maternity leave. For further information about the role please contact matthew.horne@ncl.ac.uk 

To apply, please upload your CV and cover letter. Your cover letter should include evidence, of how you meet the person specification for the role as outlined within the job description.

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