PhD Studentship - The Psychology of Outdoor Advertising

This interdisciplinary project investigates the health and environmental impacts of outdoor advertising, with a focus on meat and dairy promotion. In partnership with Adfree Cities, the student will investigate: (1) the link between advertising exposure and mental health using large-scale secondary data and modelling; (2) how advertising shapes social norms for meat and dairy consumption; and (3) whether counter-advertising campaigns (subvertising) can shift perceptions and consumption of meat and dairy products. The student will receive advanced training in quantitative analysis, experimental design, and computational modelling*, and benefit from close collaboration with researchers and policy advocates. The project will contribute to evidence-based policy recommendations related to advertising, public health and environmental sustainability. The project will involve working closely with our non-academic partner.

Successful applicants will either (dependent on experience) complete:

• A 3.5 year fully funded PhD studentship
• A 1+3.5 year fully funded Masters (1 year), followed by the 3.5 year PhD studentship

Applicants should:

• Have an undergraduate or masters degree in psychology or other relevant quantitative subject
• Be excited about the opportunity to work with a non-academic partner (Adfree Cities) to bring about real-world impact of their research
• Be comfortable using and learning about quantitative data analysis

*applicants with less experience of more advanced quantitative methods, such as computational modelling are welcome, but would likely be required to complete the 1+3.5 option.

This project will be based in the Department of Psychology at the University of Liverpool. To apply for the position, please email Dr. Charlotte Buckley charlotte.buckley@liverpool.ac.uk attaching a covering letter, CV, details of 2 referees and a completed Equal Opportunities Monitoring Form (nwssdtp.ac.uk/wp-content/uploads/2024/08/equal-opportunities-monitoring-form.docx)

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