Social Media Manager

The Role and Department

Durham University has an ambitious ten-year strategy (2017-2027) to achieve its objectives of becoming world-leading in research, teaching and the wider student experience. Successful implementation of the strategy is in part dependent on our approach to promoting the University in respect of:

• Prospective applicants to our programmes of study;
• Potential partners in teaching and research;
• Current and potential collaborators in business and industry;
• Current and future alumni;
• Potential employers of our graduates;
• National and international policymakers and influencers.

The over-arching ambition is to achieve a step-change in awareness and reputation of Durham University globally.

Working alongside the Web and Digital Senior Manager and Head of Marketing, the Social Media Manager will be responsible for using insight and data to develop a social media strategy which supports our objectives of targeted recruitment and enhancing reputation. The purpose of this role is to plan, manage, monitor, report on, analyse and optimise our corporate social media channels, whilst increasing brand awareness and developing positive social interactions. The successful candidate will also have to be both proactive and responsive in terms of content creation and engagement with our social media audiences, as well as developing communities of good practice across social media accounts outside of the marketing team remit.

The role will sit within the Marketing and Communications Office (Web & Digital team) and report directly to the Senior Marketing Manager (Web & Digital). The responsibility of the Marketing and Communications Office is to develop and deliver, amongst others:

• Marketing our programmes to and assisting with the recruitment of home and international students;
• Promotion of the University to and managing engagement with multiple stakeholders and influencers locally, nationally and internationally;
• Promotion of the University’s brand and proactive management of its global reputation.

The successful candidate will work within the Marketing and Communications Office in collaboration with:

• Other colleagues within the Marketing and Communications function.
• Other colleagues within Faculties/Institutes/Professional Services and Colleges.
• Other colleagues working in overseas offices.

Further information about the role and the responsibilities is at the bottom of this job description.

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