Head of Student Marketing Funnel

About us 

King’s College London is the leading destination for ambitious students from across the world because of our academic excellence, reputation and research impact. Our focus is ensuring the best possible student experience, from the beginning of their journey with us as prospective students through to enrolment so that our students can thrive in our diverse and inclusive community in central London.

The Global Student Recruitment and Admissions directorate delivers marketing, student recruitment and admissions services in partnership with Faculties, creating strategies to attract growing numbers of students from across global markets, as well as from the UK.

As a directorate we are responsible for the delivery of student recruitment targets, ensuring cohesive recruitment strategies and planning from lead generations and attraction, admissions, through to conversion and enrollment.

About the role 

The Head of Student Marketing Funnel will lead a dedicated team in the development and implementation of innovative strategies that attract prospective students to the university.

Using extensive knowledge and experience in funnel marketing the role will expertly leverage digital media platforms, creating engaging campaigns to ensure a seamless transition of students through the marketing funnel.

The role will be responsible for delivering the pipeline of prospective students on an annual basis, demonstrating performance and ROI in achieving the university’s student recruitment and enrollment targets.

This is a full-time post and will be offered on an indefinite contract.

About you

To be successful in this role, we are looking for candidates to have the following skills and experience: 

Essential criteria

• Bachelor’s degree in relevant field; Masters preferred and/or extensive experience in funnel marketing and driving successful marketing initiatives
• Experience with paid and social media, & email marketing to support omni-channel campaign
• Strong understanding of SEO and analytics, and proven experience in using findings to inform strategy
• Strong coaching, facilitating, and negotiating skills, with ability to build and maintain strong relationships with key internal and external stakeholders
• Excellent verbal and written communication, with the ability to present information clearly and effectively.
• Experience and ability to manage multiple projects simultaneously, ensuring timely & successful completion.
• Experience in managing budgets and ensuring efficient allocation of resources.

Desirable criteria

• Experience working in marketing within the Higher Education sector.
• Proven experience and expertise with optimising performance across wide range of marketing communications channels

Downloading a copy of our Job Description

Full details of the role and the skills, knowledge and experience required can be found in the Job Description document, provided at the bottom of the next page after you click “Apply”. This document will provide information of what criteria will be assessed at each stage of the recruitment process.

Further information

We pride ourselves on being inclusive and welcoming. We embrace diversity and want everyone to feel that they belong and are connected to others in our community. 

We are committed to working with our staff and unions on these and other issues, to continue to support our people and to develop a diverse and inclusive culture at King's.

As part of this commitment to equality, diversity & inclusion and through this appointment process, it is our aim to develop candidate pools that include applicants from all backgrounds & communities.

We ask all candidates to submit a copy of their CV, and a supporting statement, detailing how they meet the essential criteria listed in the advert. 

Advert information