Lecturer (Fashion Consumer Behaviour)

Are you passionate about marketing and consumer behaviour? Do you want to make a real impact through high-quality teaching and research that shapes the future of the fashion and creative industries? Join us at Manchester Fashion Institute, part of Manchester Metropolitan University, where we are committed to delivering outstanding education and research in line with the University's Road to 2030 strategy.

We are seeking a motivated and knowledgeable Marketing Specialist with expertise in Consumer Behaviour to join our interdisciplinary and inclusive academic team.

About the Role

As a Lecturer/Senior Lecturer, you will:

• Deliver innovative, engaging teaching at undergraduate and postgraduate levels, supporting students to develop as critical, creative and industry-ready professionals.
• Apply your expertise in marketing, particularly consumer behaviour, to the fashion and creative industries. While direct experience in fashion is not essential, the ability to contextualise marketing theory and practice within the sector is key.
• Embed current marketing practices such as brand management, data-driven decision-making, and consumer insight into the curriculum.
• Contribute to the vibrant research and knowledge exchange culture within the Institute, producing high-quality outputs and engaging with external stakeholders to develop impactful partnerships.
• Supervise undergraduate and postgraduate research students and support the wider academic community through mentoring, collaboration, and inclusive teamworking.

What We're Looking For

We welcome applications from individuals with:

• A strong academic background in marketing, with a focus on consumer behaviour.
• Experience in teaching and curriculum development in higher education.
• A research profile aligned with marketing, consumer insight or related fields, with evidence of research outputs or the potential to deliver them.
• A commitment to inclusive, student-centred education and a passion for supporting student success.
• The ability to engage and collaborate with industry to enhance teaching, research and employability outcomes.

Manchester Metropolitan University fosters an inclusive culture of belonging that promotes equity and celebrates diversity. We value a diverse workforce for the innovation and diversity of thought it brings and welcome applications from all local and international communities, including Black, Asian, and Minority Ethnic backgrounds, disabled people, and LGBTQ+ individuals.   

We support a range of flexible working arrangements, including hybrid and tailored schedules, which can be discussed with your line manager. If you require reasonable adjustments during the recruitment process or in your role, please let us know so we can provide appropriate support.   

Our commitment to inclusivity includes mentoring programmes, accessibility resources, and professional development opportunities to empower and support underrepresented groups.   

Manchester Met is a Disability Confident Leader and, under this scheme, aims to offer an interview to disabled people who apply for the role and meet the essential criteria as listed in the attached Job Description for that vacancy.