Associate Director (Marketing)

About the role

We are looking for an experienced marketing professional to lead on focussed, business critical activity over a 9 month period. Key responsibilities will include: 

• Providing line management support to an experienced and proactive team of six managers in the core marketing team, spanning student marketing, creative services and events, content, digital, and business insight.
• Working with senior colleagues who are leading projects around our course portfolio, providing senior marketing advice and leading any resulting marketing activity.
• Supporting the marketing team to implement student recruitment campaigns and programmes, with a focus on monitoring performance and gleaning insight from analytics.

You will be joining the Marketing, Communications and External Affairs department at a busy and exciting time, with colleagues working on significant strategic projects and campaigns in support of the University's strategic objectives.

We are looking for marketing professional with experience in the Higher Education sector, including in relation to student recruitment. Line management experience is essential. Experience working with market research and business insight functions on course development and portfolio reviews would be an advantage. We are looking for a candidate who is proactive and collaborative, with a focus on delivering results.

Through our Marketing, Communications, and External Affairs teams, our vision is to empower people to choose the University of Bath. We support colleagues to deliver the University’s strategic objectives through our professional expertise and advice.

We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.

We're very proud to be a signatory of the Armed Forces Covenant, an accredited Disability Confident Leader; autism friendly university, committed to building disability confidence and supporting disabled staff. 

What we can offer you:

We're continually expanding our benefits package to better support you and enhance your experience with us and the below is just an example of some of the many great benefits we offer:

• Free counselling services through Health Assured
• Cycle to work scheme
• Electric vehicle salary sacrifice scheme
• Staff discount at Team Bath gym
• Staff discounts on postgraduate tuition fees
• Staff discount on language courses
• Generous employer contributory pension schemes
• Generous annual leave allowance with an additional 5 discretionary days so that you can enjoy a positive work life balance
• A wide range of personal and professional development opportunities including Apprenticeships, LinkedIn Learning and more
• Free entry to the Holburne Museum in Bath
• Local discounts and more
• A family-friendly workplace 
• An excellent reward package that recognises the talents of our diverse workforce
• Relocation allowance
• Visa reimbursement and Interest-Free Loan to help with the cost of some immigration expenses

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