Digital Marketing Assistant

We are seeking a talented team player to join us as a Digital Marketing Assistant. This newly created role offers an exciting opportunity to shape your responsibilities and make a meaningful impact.

We’re looking for a strong all-rounder: an analytical thinker who can generate creative marketing ideas, write compelling copy, work confidently with data and spreadsheets, and stay highly organised with excellent attention to detail.

The ideal candidate will be particularly strong in copywriting, producing engaging copy for digital ads, webpages, and campaign assets. You’ll enjoy working with data – not just recording it, but analysing it to spot trends, identify opportunities, and make evidence-based recommendations to improve results. You’ll maintain high standards for proofing and quality, ensuring all content and campaigns are accurate, consistent, and professional.

In this key role, you’ll work closely with the Digital Manager on brand-level campaigns, digital marketing initiatives, and essential day-to-day activities. You’ll play a vital role in ensuring projects are delivered smoothly and campaigns are optimised for maximum impact.

This is a fantastic opportunity to join a small but supportive team, grow your skills, and help shape the future of our digital marketing.

The starting salary for this role is £28,031, progression up the salary scale is done incrementally as a person progresses in the role. 

Key Responsibilities

Here are just a few of the opportunities you'll have in this role. For the full list, please refer to the attached job description. 

• Collaborate with the Digital Manager and Marketing team. Work closely with colleagues to bring campaigns to life, ensuring we reach and engage the right audiences.
• Report on and analyse campaign performance. Use spreadsheets and analytics tools to create clear, data-led reports that highlight key trends and uncover actionable insights.
• Copywriting. Write accurate, compelling, and platform-appropriate copy that resonates with our audience and strengthens campaign performance.
• Research competitor campaigns and digital trends. Stay informed on higher education sector trends and competitor activity to identify opportunities for us to stay ahead.
• Ensure brand consistency. Maintain brand alignment across all platforms and content, ensuring messaging is clear and professional.
• Develop your skills. Take advantage of opportunities to build expertise in digital marketing tools, technology, and emerging trends.

Sound like you? Even if you don’t tick every box, we encourage you to apply. We value drive, potential, and a genuine passion to learn – and we’ll provide the support to help you succeed.

About the Marketing Team

Our Marketing team provides expert support for internal clients, including student recruitment and the University’s schools. We deliver tailored marketing solutions across research, corporate marketing, digital marketing, and creative design to meet defined KPIs.

We work closely with student recruitment colleagues, using data to shape marketing plans around recruitment cycles. By refining targeted messaging and developing engaging content, we support campaigns and help achieve recruitment goals for specific schools, levels of study, and subject areas.

What’s in it for you?

• Competitive salary – plus an excellent pension scheme.
• Generous annual leave – 32 days plus bank holidays, additional time at Christmas, and the option to buy more.
• Flexible working – hybrid and flexible options available, subject to business needs.
• Professional development – access to a wide range of training opportunities.
• Supportive community – we value diversity and inclusion and are passionate about improving students’ lives.

Job Description

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