CRM Officer

The role

The CRM Officer is responsible for creating and implementing CRM communication plans, to aid the University in meeting its ambitious student recruitment targets. The postholder will provide advice on communicating with applicants and incoming students to key stakeholders across the University based on data, evaluation, and sector insights. They will play a key role in the continued development of the CRM team’s processes, applying creative problem solving. 

What will you be doing?

Producing, reviewing and improving CRM communications plans, tailored to the needs of each audience and for University activities such as the admissions cycle and events.

Building complex data filters to identify audience segments and assigning them to relevant emails, ensuring accuracy at all times.

Monitoring and analysing results (eg. impact of A/B testing on click through rates) and providing regular reports to the CRM Manager and key stakeholders; working findings back into communication plans as part of a ‘develop and refine’ approach.

Receiving requests for new communications from across the University and recommending best approach for delivery, balancing and negotiating on the communication needs of individual stakeholders within the framework of existing CRM plan.

You should apply if

You have:

• Experience of planning and progressing a structured communication plan to a variety of audience segments.
• The ability to work collaboratively and negotiate with people at all levels.
• The ability to prioritise effectively and meet deadlines within a pressurised environment.
• Excellent attention to detail.

Additional information

Contract type: Fixed term contract (29/09/2025 - 28/09/2026) / Full time (35 hours)

Work pattern: The working pattern for this role is hybrid. You will have the option to work from home on Tuesday, Thursday and Friday.

This advert will close at 23:59 UK time on Wednesday 22nd October.

Interviews expected to take place W/C Monday 3rd November 2025.

For informal queries, please contact Abi Smithson - abi.smithson@bristol.ac.uk

If you wish to undertake the role on a part-time or job share basis please highlight this in your application including the number of hours you are available. We do all we can to accommodate flexible working arrangements including working part-time hours although cannot guarantee this will be possible for all positions.

Our strategy and mission

We recently launched our strategy to 2030 tying together our mission, vision and values.

The University of Bristol aims to be a place where everyone feels able to be themselves and do their best in an inclusive working environment where all colleagues can thrive and reach their full potential. We want to attract, develop, and retain individuals with different experiences, backgrounds and perspectives – particularly people of colour, LGBT+ and disabled people - because diversity of people and ideas remains integral to our excellence as a global civic institution.

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