Web Content Officer

The role

Based at our Headington campus with a hybrid working arrangement, the Web Content Officer reports to the Web Content Manager. You will be a vital member of the Strategic Marketing and Digital department, responsible for maintaining and enhancing the quality of the University's website. A core function involves engaging with a wide range of internal stakeholders to advise on best practices and implement user-centric digital improvements.

You’ll listen and ask questions in order to understand and implement user and business requirements effectively.

You will be responsible for:

1)     managing requests for web support including edits to existing content

2)     advising and guiding stakeholders on web and digital media best practice including content, design and architecture

3)     delivering targeted training sessions to staff responsible for web content

4)     conducting quality assurance checks on web content.

About the team

The Strategic Marketing and Digital department is part of the Marketing, Recruitment & Engagement Directorate. We focus on enhancing the University's reputation, attracting students, and managing key digital platforms. Our ambition is to deliver a best-in-class, user-centric digital experience that supports Oxford Brookes' strategic goals.

What will you be doing?

• Design, deploy, and edit website content and functionality, ensuring alignment with user and business needs.
• Conduct and document training sessions and provide expert guidance to staff across the University on web and digital media best practices (content, design, and architecture).
• Perform regular CMS content quality assurance checks and contribute to improving content governance processes across the University.
• Manage web support requests and digital development projects, including capturing requirements, providing expert advice to stakeholders, and scheduling changes.
• Undertake in-depth user research and analysis (e.g., usability studies, competitor analysis, web analytics, SEO reviews) to inform digital strategy and improvements.
• Prepare detailed reports and recommendations from user research findings, presenting them to stakeholders and committees at all levels. 

What skills do you need?

You’ll be great at positive communications and have the ability to juggle multiple tasks.

A commitment to the delivery of high quality, accessible content is essential and you’ll have proven experience in the following:

• Demonstrable experience in web quality assurance and digital content management, with a strong focus on user experience.
• Proficiency in using Content Management Systems (CMS) and web analytics tools (e.g., Google Analytics) to report on user behaviour.
• Excellent organisational and project skills, including the ability to manage multiple priorities and stakeholder expectations effectively.
• Strong communication and presentation skills to advise, train, and engage staff across the University on digital best practices. 

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