International Student Recruitment Lead

The International Student Recruitment Lead will take responsibility for the delivery of student recruitment activity for the international market segments.  The work of these teams delivers an essential part of the university’s core strategic objectives in achieving enrolment targets and as such this is a role of particular responsibility in the context of a demanding, competitive and complex global market environment. 

The postholder will support the Head of Student Recruitment in shaping the Directorate’s responses to changing patterns of demand for global higher education in general and University of Kent programmes in particular to  achieve challenging strategic goals.  They will provide effective forward planning and anticipate market demands by shaping plans that are proactive and creative. The postholder will be responsible for contributing to the development of the overall student recruitment strategy, with particular input into and accountability for the international student segments.  

 As the International Student Recruitment Lead you can expect to be involved in:

• Work with the Head of Student Recruitment to develop and deliver the strategy for student recruitment with particular responsibility and accountability for international market segments and the portfolio of activity aimed at the initial engagement and progression through the prospective student funnel, delivering creative programming along the student journey which motivates application and enrolment choices in order to achieve international student cohort targets;
• Lead, manage and develop high-performing teams involved in the delivery of international student recruitment activity, and by providing clear objectives, supporting training where needed and offering strong motivation, ensure excellent outcomes for the work undertaken in this portfolio;  
• Working with internal teams, contribute international market expertise to the work of recruitment teams in developing the advertising and promotion campaigns to desired audiences in international markets; and in the same way support the delivery of complex chains of communications to prospective international students to encourage and further participation;
• Set, monitor, report and assess KPI against agreed targets set, making and recommending adjustments to the plans in place where required.

 What will you bring to the role?

• Educated to degree level or equivalent 
• Demonstrable experience of working at an equivalent managerial level in an education industry or related setting (and preferably at higher education level) with team management experience 
• Detailed and up to date knowledge and understanding of the market for UK higher education and broader context, both internationally  and for international students in the UK 
• International experience and familiarity with the complexities of operating globally, ideally in marketing or communications related roles 
• Evidence of effective negotiation and influencing skills, particularly the ability to persuade and inspire colleagues to work collaboratively to ensure strategic objectives are met 

What we can offer in return:

As a member of our team, you can expect a friendly, open and collaborative working environment and support in your development and wellbeing. You'll enjoy a range of great staff benefits including:

• 43 days' leave per year (personal leave, bank holidays and additional days allocated for the Christmas period, pro rata for part-time staff)
• Excellent pension scheme with generous employer contributions
• Corporate employee-funded healthcare plan, in partnership with Benenden Health

Please see the 'Apply' link above to view the full job description and to apply for this post.

For further information regarding the application process, please contact peopleserviceshr@kent.ac.uk quoting reference number EE-002-25

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