SEO Executive

Permanent, full-time (37.5 hours per week)

• Develop and implement an integrated SEO and AI optimisation strategy to increase organic search visibility, traffic, and rankings.
• Conduct comprehensive keyword research to identify new opportunities and competitive advantages.
• Stay ahead of SEO and AI trends, algorithm updates, and evolving best practices.

• Perform regular website audits to identify and resolve technical SEO issues (e.g. site speed, mobile optimisation, crawlability).
• Optimise meta tags, headers, URLs, internal links, and site structure for maximum impact.
• Partner with web developers to implement improvements and maintain technical compliance.

• Collaborate with content creators to optimise existing and new content for search performance.
• Provide guidance on keyword use, metadata, and SEO-friendly writing.
• Ensure all digital content is optimised for both search engines and generative AI discovery.

• Use tools such as Google Search Console, SEMrush, and Moz to track and analyse SEO performance.
• Produce regular reports on rankings, traffic, engagement, and conversions.
• Make data-driven recommendations to continually improve results.
• Monitor backlink health and domain authority growth.

• Work closely with the wider marketing team to align SEO with paid campaigns, social media, and content strategy.
• Collaborate with web developers and designers to embed SEO best practice into site architecture and UX.

• Proven experience in SEO or digital marketing, ideally within a performance-driven environment.
• Strong technical SEO and analytical skills, with proficiency in leading SEO tools.
• A strategic mindset with the ability to translate insights into actionable outcomes.
• Excellent collaboration and communication skills.
• A proactive approach to learning and staying current with emerging search and AI trends.

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