Deputy Director Marketing, Brand and UK Student Recruitment

Our University 

Ravensbourne University London is a dynamic institution at the intersection of creativity, business, and technology. Based in London’s Design District in the heart of North Greenwich, we are home to a diverse, global community in one of the world’s most vibrant business and creative hubs.

The Role 

Shape the future of our industry-connected university

We are seeking an ambitious and experienced Deputy Director of Marketing, Brand and UK Student Recruitment to play a critical leadership role in driving our brand, marketing and student recruitment performance.

Reporting to the Director of Marketing, Communications and Engagement, you will lead the development and delivery of high-impact marketing and recruitment activity for UK markets, while contributing to global brand growth in partnership with our international recruitment teams.

This is a senior, influential role for a strategic marketer and leader who thrives in a fast-paced, creative environment and is motivated by delivering measurable impact.

As Deputy Director, you will:

• Lead Ravensbourne’s marketing, brand and UK student recruitment strategy, ensuring alignment with institutional priorities and growth targets
• Act as a brand guardian, championing a consistent, compelling and distinctive Ravensbourne identity across all channels
• Take senior responsibility for UK student recruitment marketing and widening participation across pre-degree, undergraduate, postgraduate and professional provision
• Drive integrated, data-led marketing campaigns across the full recruitment funnel – from awareness to enrolment
• Provide strategic oversight of the University website, social media and digital performance, ensuring strong user experience and conversion
• Lead and develop marketing, recruitment, content, campaigns and events teams, fostering innovation, collaboration and high performance
• Oversee a portfolio of student recruitment and reputation-building events, including open days, applicant events and graduation
• Use insight, analytics and performance reporting to inform decision-making, optimise investment and demonstrate ROI
• Build strong partnerships across academic schools, professional services and external agencies
• Deputise for the Director of Marketing, Communications and Engagement as required

The Candidate

You will be a senior marketing and recruitment professional with substantial experience in higher education or a comparable sector. You will bring:

• A strong track record of delivering student recruitment growth through strategic, integrated marketing
• Deep understanding of the UK student recruitment lifecycle and the wider higher education landscape
• Experience leading multi-disciplinary teams and managing significant budgets
• Advanced capability in data-driven decision-making, performance reporting and campaign optimisation
• Confidence working with senior stakeholders and influencing at institutional level
• A commitment to equality, diversity and inclusion, widening participation and ethical recruitment
• A collaborative, forward-thinking leadership style aligned with Ravensbourne’s values

Professional qualifications and membership of relevant marketing or sector bodies are desirable.

We Offer

• Generous leave
• We operate a hybrid working model of on-site and working from home for most of our posts
• Competitive Pension Scheme
• An Employee Assistance programme
• A cycle-to-work scheme

Further details:

We welcome applicants from all backgrounds and communities, and in particular those that are currently under-represented in our workforce. This includes, but is not limited to, Black, Asian and Minority Ethnic candidates, candidates with disabilities, and female candidates.

At Ravensbourne, we are committed to supporting applicants with disabilities. We offer interviews to those who declare a disability and meet the essential criteria for the role. In situations where we receive a high volume of applications, we will prioritise interviewing those disabled applicants who most closely align with the minimum requirements

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