CRM Data Officer

About the role 

The Department of Marketing, Communications & External Affairs is seeking a highly ambitious CRM Data Officer to join our team. You will play a key role in supporting the delivery of the University of Bath’s recruitment and marketing activity.

Based in the central Student Marketing team, the position requires collaboration with various University teams such as Faculty Marketing, Recruitment, Admissions, Outreach, and Events. You will support these teams by providing prospect data, CRM user support, and reporting on enquiry management and marketing activity.

You will be responsible for ensuring the quality of our CRM data and providing management information from our platforms. This data and reporting informs marketing and recruitment decisions and provide insights to senior partners across the University.

We are looking for a great teammate to support the Marketing Manager (CRM) and other senior partners. This role involves monitoring system performance and efficiency against University strategic objectives, service standards, and marketing targets.

As a CRM Data Officer, you will build reporting dashboards for key collaborators and deliver training to enable local teams to analyse data independently.

The ideal candidate will maintain robust protocols and procedures for managing CRM data while finding opportunities for efficiency and continuous improvement.

For full details, please refer to the job description.

About the department 

Our department is responsible for marketing and communications in support of student recruitment and research. We manage the tools and activities that underpin the University’s recruitment strategies, from CRM and digital campaigns to showcasing the work of our world-class researchers and academics and so much more.

About you 

In this role, you will bring the following skills and experience:

• Experience managing and maintaining databases in line with GDPR regulations
• Strong reporting and data analysis skills
• Experience responding to enquiries from a wide range of stakeholders
• Advanced MS Office skills, particularly in Excel; experience with Power BI is advantageous
• Excellent attention to detail, with the ability to maintain high levels of accuracy under pressure
• A self-motivated approach, with a willingness to learn and the ability to work both independently and collaboratively

Further Information

This role is offered on a full-time, permanent basis (36.5 hours per week).

For an informal chat about this role please contact Natalie Radcliffe at njr46@bath.ac.uk (Marketing Manager–CRM) or Sarah McFarlane (Head of Student Marketing–Undergraduate) at sjm210@bath.ac.uk.  However please ensure that you submit your application through the University of Bath website.

We consider ourselves to be a university where difference is celebrated, respected and encouraged. We have an excellent international reputation with staff from over 60 different nations and have made a positive commitment towards gender equality and intersectionality receiving a Silver Athena SWAN award. We truly believe that diversity of experience, perspectives, and backgrounds will lead to a better environment for our employees and students and encourage applications from all genders, backgrounds, and communities, particularly from under-represented groups, and value the positive impact that will have on the university. We are committed to maintaining a safe and secure environment for our students, staff, and community by reinforcing our Safer Recruitment commitment.

We're very proud to be a signatory of the Armed Forces Covenant. an accredited Disability Confident Leader; autism friendly university, committed to building disability confidence and supporting disabled staff. 

Advert information