Associate Director of Marketing

About the role

This a senior leadership role responsible for driving the University’s strategic ambitions through impactful marketing, brand development and sustainable student recruitment growth. The role oversees branding, digital channels, creative content, market insight and marketing operations, while leading innovation in data-driven and AI-enabled marketing across UK and international markets.

Working closely with the Director of Marketing, Recruitment and Communications, the postholder will lead the creation and delivery of insight-led, measurable marketing strategies that enhance reputation, grow recruitment pipelines and support wider income-generating objectives.

About the person

You will be an experienced and strategic marketing leader with a strong track record of delivering successful brand and recruitment campaigns in a complex organisation. You will bring expertise in digital marketing, market insight, campaign planning and performance measurement, with the ability to use data and emerging technologies to drive results.

A confident people leader, you will be skilled at managing change, developing high-performing teams and building strong relationships with senior stakeholders. Commercially aware, creative and forward-thinking, you will be motivated by delivering measurable impact in a fast-changing environment.

Key Responsibilities:

• Build the marketing engine that drives Bournemouth University’s growth, reputation and future impact.
• Lead an insight-driven transformation of our website and technology platforms to improve how we attract and engage with our audiences.
• Act as a senior custodian of the University’s brand to ensure consistent adoption and use across all channels, enabling a professional and confident workforce.

For an informal discussion, or if you wish to know more about the role then please contact:

Gerry Greyling via email at ggreyling@bournemouth.ac.uk

We are not considering applications via recruitment agencies for this role.

Interviews are scheduled for Tuesday 2 June.

Please limit supporting statements to two pages.

About the department

Our Marketing & Communications department is made up of experts in student recruitment, design, digital, PR, market research and more, all of whom work to support BU’s strategic plan. We work with senior stakeholders to influence recruitment targets and support the university in shaping our portfolio to optimise recruitment. We embed effective internal communications activity throughout the University to ensure academic and professional services staff are well equipped and informed.

About us

Bournemouth University’s vision is worldwide recognition as a leading university for inspiring learning, advancing knowledge and enriching society through the fusion of education, research and practice. Our highly skilled and creative workforce is comprised of individuals drawn from a broad cross section of the globe, who reflect a variety of backgrounds, talents, perspectives and experiences that help to build our global learning community.

BU values and is committed to an inclusive working environment.  We seek a diverse community through attracting, developing and retaining staff from different backgrounds to contribute to inspirational learning, advancing knowledge and enriching society.  To support and enable our staff to achieve a balance between work and their personal lives, we will also consider proposals for flexible working or job share arrangements.  

A job description for this position is available at the top of this page.

If you require this in a different format, please contact us at hrvacancies@bournemouth.ac.uk