Communications & Marketing Manager

Are you a proactive and creative communicator with a passion for engaging people? If so, we would love to hear from you. 

We are ABDO College, a thriving specialist HE College and a sector leader in delivering blended learning education. Our mission is to advance the optical profession through the provision of high quality, innovative education and training. Our vision is to deliver sector-leading education as the specialist training provider of choice for all aspects of dispensing optical education. We operate within the regulatory oversight of both Ofsted and General Optical Council (PSRB). 

Our values of respect, collaboration and commitment to our learners, our colleagues and our stakeholders are at the heart of everything we do. We are externally recognised as a centre of educational excellence and have raised the standards in dispensing optical education across the whole profession. Find out more about us at www.abdocollege.org.uk 

We take a blended learning approach, combining primarily online delivery with blocks of in-person teaching. Our in-person teaching primarily takes place at our first-class training facility in Kent. The College lies within 1,000 acres of beautiful Kent countryside situated between Ashford and Canterbury. 

About the role

Reporting to the Communications & Engagement Director, we are looking for a full-time Communications and Marketing Manager to lead the communications and marketing function of the College.

Key responsibilities include:

• Developing and implementing clear and effective campaigns and communications for different target channels that increase awareness of ABDO College’s purpose and academic reputation.
• Developing and implementing student recruitment campaigns to deliver on recruitment targets.
• Developing and implementing clear communications for our students, our employers and our key stakeholders.
• Supporting the delivery of our strategic priorities, projects and programmes, providing best practice advice and examples in crafting and delivering communications. 

About you

You will be passionate about engaging and supporting students, with proven experience in similar roles in an education (HE or FE) setting.  You will demonstrate excellent communication and organisational skills, with a clear ability to have measurable impact at different stages of a student lifecycle. You will be equally comfortable engaging and working with key internal and external stakeholders. You will be organised and collaborative, bringing strong content creation skills and ability to use data to measure and improve impact. 

We are committed to equality, diversity and inclusion and welcome applicants who support our mission of inclusivity.   

What we offer

• Hybrid working
• A competitive salary package
• 30 days holiday per annum, plus bank holidays
• A generous pension scheme (10% employer contribution and 5% employee)
• Subsidised staff accommodation on site if required
• 5 days per year allocated to CPD training and regular staff training
• Free onsite parking
• Free ABDO membership and associated benefits
• Support with GOC fees (pro rata) 

Working Pattern

This is a full-time, hybrid post. You will be primarily based at our Godmersham site for 3 days per week, with 2 days based at home, subject to role requirements.  There is UK travel in this role to meet our stakeholders. 

Application: 

Is via our College application form and accompanying CV. The application form can be downloaded from the College website via the 'Apply' button above. 

For more information, please contact hr@abdo.org.uk. (Please note CV’s cannot be accepted unless they are accompanied by an application form). 

We reserve the right to close the vacancy early.

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