Director of Marketing and Engagement

About the role - This is an exceptional opportunity to lead one of the most influential marketing and engagement functions in UK higher education. As Director of Marketing and Engagement, you will shape and deliver ambitious, data-led marketing strategies that drive student recruitment, strengthen the University's global reputation, and support more than £400 million of annual tuition fee income. 

Reporting to the Chief Communications and Marketing Officer, you will lead a multidisciplinary team of around 30 marketing, engagement, social media and content professionals, managing a budget of approximately £3 million. 

Working at both strategic and operational levels, you will lead global brand and recruitment campaigns across the full marketing mix, including digital marketing, social media, search marketing, advertising, email marketing and engagement platforms. You will play a pivotal role in shaping the University's student recruitment strategy, embedding insight-led decision making, driving marketing effectiveness, and ensuring investment delivers measurable impact. 

A key priority for the role will be helping to deliver the University's CRM programme, ensuring robust campaign measurement, ROI analysis and enhanced marketing performance capabilities. You will also lead the development of a refreshed social and content strategy aligned to the University's evolving brand positioning. 

About the team

The Marketing and Engagement Directorate sits within the Chief Communications and Marketing Officer portfolio and is responsible for delivering integrated marketing, engagement, social media and content activity that attracts prospective students and enhances the University's reputation. 

You will lead teams responsible for:

• Student Recruitment Marketing, including brand campaign deployment and performance marketing
• Student Recruitment Engagement
• Social Media and Content

The team works closely with faculties, academic leaders, student recruitment specialists, market insight professionals and communications colleagues to deliver data-informed campaigns that achieve measurable results. Collaboration, innovation and continuous improvement are central to our culture, and we are committed to creating an inclusive environment where diverse perspectives are valued and everyone can thrive.

About you

We are looking for an experienced marketing leader with a track record of delivering results in complex, stakeholder-rich environments. You will bring:

• Significant senior leadership experience leading large, multidisciplinary marketing or student recruitment teams.
• Extensive knowledge of marketing strategy, digital marketing, social media and content marketing.
• A proven ability to develop and deliver successful large-scale marketing campaigns that achieve measurable outcomes.
• Excellent stakeholder management skills, with experience influencing senior leaders and building effective partnerships.
• Strong analytical and commercial acumen, with the ability to use data, insight and performance metrics to drive decision-making. 

What we offer

• A friendly, diverse, and supportive working environment
• A hybrid working arrangement with the blended approach of home and office working each week
• Generous holiday entitlement of 30 days (or pro rata) plus standard bank holidays and five university closure days including closure between Christmas and New Year.
• We are committed to staff development through the provision of training, continued support, and career progression opportunities
• You will have access to a range of benefits and rewards, including fitness and health facilities, staff discounts, travel schemes and many more. To find out more about what we can offer you, follow the link to our benefits website

Your working hours will be 36.25 hours per week. We may also consider job share arrangements.

Please contact Pete Markey at peter.markey@nottingham.ac.uk if you have further questions about this role. Please note that applications sent directly to this email address will not be accepted.

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