Back to search results

Digital Marketing & Student Recruitment Officer (CRM Specialism)

University of Gloucestershire - Communications, Marketing & Student Recruitment Department

Location: Cheltenham
Salary: £28,762 to £34,308 Grade 6, per annum
Hours: Full Time
Contract Type: Permanent
Placed On: 23rd September 2022
Closes: 6th October 2022
Job Ref: S2005
 

37 hours per week, 1.0 FTE

Based at Pittville Campus, Cheltenham                                                                              

About the Department

As a Digital Marketing and Student Recruitment Officer (CRM) at the university, you’ll be based in the Communications, Marketing and Student Recruitment team and will join an innovative Campaigns and CRM team in a fast-moving environment. From the development of a new CRM strategy to executing our newly refreshed brand identity through the creation of impactful and sector leading enquirer and applicant emails and communications, it’s an exciting time to join the University. With ambitious student recruitment growth plans over the next 10 years, you will play a vital role in helping to attract and convert potential new students to University of Gloucestershire.

About the role

We are looking for an experienced digital marketer with specific knowledge and understanding in CRM and student enquirer / applicant database management. You will help bring our story to life through timely and relevant communications with our enquirer database to help support and guide them through their journey to application, offer and enrolment with University of Gloucestershire.

You will have a keen interest for finding new and innovative ways to communicate with our core audiences, for developing engaging and inspirational messages, and bring new ideas for how we collect, maintain and analyse our prospect database. This should be coupled with a keen eye for detail to ensure all emails and communications are sent out accurately, are of a high quality and sent in a timely fashion.

You will have experience in being able to design and build HTML email communications, copywriting experience in crafting, developing, editing and proofing content, and analytical experience to track performance against pre-determined KPIs to help produce accurate and meaningful post activity reports to aid future decision making.

While experience working in the HE sector is desirable, it is more important that you understand the role of CRM in student recruitment, that you know the importance in sending out regular and relevant comms and ensuring our messages are sent out to the right people at the right time and through the most appropriate CRM channel.

You will have a strong analytical mind and have experience of managing relevant databases whether that is Azorus, Salesforce or another alternative student focussed database. You’ll have experience in generating and sharing easily digestible reports for key stakeholders and team members.

In joining us, you’ll become part of successful and respected campaigns and CRM team and support colleagues to deliver market-leading communications to our future students and their stakeholders. If you have a genuine passion for CRM innovation, supporting students and the higher education sector, we’d love to hear from you.

Contact details

Clive Cooper (ccooper11@glos.ac.uk) - Senior Marketing Campaigns Manager

Closing date: 06 October 2022

Interview date: 20th October 2022

The University is committed to building a diverse and inclusive staff community and welcomes applications from currently under-represented sections of our workforce. We are proud to be a Disability Confident Leader, guaranteeing an interview to everyone who meets the definition of disability set out in the Equality Act 2010 and the essential criteria contained within the person specification.

We value your feedback on the quality of our adverts. If you have a comment to make about the overall quality of this advert, or its categorisation then please send us your feedback
Advert information

Type / Role:

Subject Area(s):

Location(s):

Job tools
 

PhD Alert Created

Job Alert Created

Your PhD alert has been successfully created for this search.

Your job alert has been successfully created for this search.

Ok Ok

PhD Alert Created

Job Alert Created

Your PhD alert has been successfully created for this search.

Your job alert has been successfully created for this search.

Manage your job alerts Manage your job alerts

Account Verification Missing

In order to create multiple job alerts, you must first verify your email address to complete your account creation

Request verification email Request verification email

jobs.ac.uk Account Required

In order to create multiple alerts, you must create a jobs.ac.uk jobseeker account

Create Account Create Account

Alert Creation Failed

Unfortunately, your account is currently blocked. Please login to unblock your account.

Email Address Blocked

We received a delivery failure message when attempting to send you an email and therefore your email address has been blocked. You will not receive job alerts until your email address is unblocked. To do so, please choose from one of the two options below.

Max Alerts Reached

A maximum of 5 Job Alerts can be created against your account. Please remove an existing alert in order to create this new Job Alert

Manage your job alerts Manage your job alerts

Creation Failed

Unfortunately, your alert was not created at this time. Please try again.

Ok Ok

Create PhD Alert

Create Job Alert

When you create this PhD alert we will email you a selection of PhDs matching your criteria.When you create this job alert we will email you a selection of jobs matching your criteria. Our Terms and Conditions and Privacy Policy apply to this service. Any personal data you provide in setting up this alert is processed in accordance with our Privacy Notice

Create PhD Alert

Create Job Alert

When you create this PhD alert we will email you a selection of PhDs matching your criteria.When you create this job alert we will email you a selection of jobs matching your criteria. Our Terms and Conditions and Privacy Policy apply to this service. Any personal data you provide in setting up this alert is processed in accordance with our Privacy Notice

 
 
More jobs from University of Gloucestershire

Show all jobs for this employer …

More jobs like this
Join in and follow us

Browser Upgrade Recommended

jobs.ac.uk has been optimised for the latest browsers.

For the best user experience, we recommend viewing jobs.ac.uk on one of the following:

Google Chrome Firefox Microsoft Edge