|Salary:||£28,762 to £34,308 Grade 6, per annum|
|Placed On:||23rd September 2022|
|Closes:||6th October 2022|
37 hours per week, 1.0 FTE
Based at Pittville Campus, Cheltenham
About the Department
As a Digital Marketing and Student Recruitment Officer (CRM) at the university, you’ll be based in the Communications, Marketing and Student Recruitment team and will join an innovative Campaigns and CRM team in a fast-moving environment. From the development of a new CRM strategy to executing our newly refreshed brand identity through the creation of impactful and sector leading enquirer and applicant emails and communications, it’s an exciting time to join the University. With ambitious student recruitment growth plans over the next 10 years, you will play a vital role in helping to attract and convert potential new students to University of Gloucestershire.
About the role
We are looking for an experienced digital marketer with specific knowledge and understanding in CRM and student enquirer / applicant database management. You will help bring our story to life through timely and relevant communications with our enquirer database to help support and guide them through their journey to application, offer and enrolment with University of Gloucestershire.
You will have a keen interest for finding new and innovative ways to communicate with our core audiences, for developing engaging and inspirational messages, and bring new ideas for how we collect, maintain and analyse our prospect database. This should be coupled with a keen eye for detail to ensure all emails and communications are sent out accurately, are of a high quality and sent in a timely fashion.
You will have experience in being able to design and build HTML email communications, copywriting experience in crafting, developing, editing and proofing content, and analytical experience to track performance against pre-determined KPIs to help produce accurate and meaningful post activity reports to aid future decision making.
While experience working in the HE sector is desirable, it is more important that you understand the role of CRM in student recruitment, that you know the importance in sending out regular and relevant comms and ensuring our messages are sent out to the right people at the right time and through the most appropriate CRM channel.
You will have a strong analytical mind and have experience of managing relevant databases whether that is Azorus, Salesforce or another alternative student focussed database. You’ll have experience in generating and sharing easily digestible reports for key stakeholders and team members.
In joining us, you’ll become part of successful and respected campaigns and CRM team and support colleagues to deliver market-leading communications to our future students and their stakeholders. If you have a genuine passion for CRM innovation, supporting students and the higher education sector, we’d love to hear from you.
Clive Cooper (email@example.com) - Senior Marketing Campaigns Manager
Closing date: 06 October 2022
Interview date: 20th October 2022
The University is committed to building a diverse and inclusive staff community and welcomes applications from currently under-represented sections of our workforce. We are proud to be a Disability Confident Leader, guaranteeing an interview to everyone who meets the definition of disability set out in the Equality Act 2010 and the essential criteria contained within the person specification.
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