Senior Marketing Executive - Student Engagement

Job description

Coventry University Group is a global education group with a mission of Creating Better Futures. Over two centuries, we have flourished in Coventry and now also deliver access to our range of high-quality education and services through bases in London, Scarborough, Belgium, Poland, Egypt, Dubai, Singapore, Africa and China.  

We have a great story to tell and we are reshaping our Marketing and Communications teams to help us reach new audiences in fresh and engaging ways. Thanks to our innovative colleagues across the Group, there is plenty of great content to tap into and you’ll get to work in a creative and collaborative environment with some really talented people. Our main base is Ryton Gardens, a fresh, modern office just outside Coventry with large, landscaped gardens and free parking – but we have colleagues based in several of our locations and go where the work needs us to be.  

Coventry University Group does not stand still – innovation is part of the DNA here – and we are always looking to improve everything we do. That means it will never get boring, you will always be challenged, but you will be supported by amazing colleagues as part of an organisation that is making a difference to people’s lives.  

The Role

As Senior Marketing Executive you will be responsible for developing and delivering multi-channel segmented marketing communications plans and campaigns for a broad student engagement and enrichment portfolio that aims to enhance the student experience and promote inclusivity for Coventry University Group’s varied and vibrant global student community.

You will execute marketing activity across multiple channels including our student portal websites, email and social channels in a seamless approach to marketing communications relating to student engagement and enrichment.

Working closely with a number of business partners across the Group, you will research, plan and create marketing and communications content that resonates with our audiences, is accessible and compliant. You will also use student surveys and internal audits to provide regular feedback regarding levels of engagement and ensure the student voice feeds into the work of marketing.

The Successful Applicant:

• Demonstrable experience of working in a relevant marketing communications position with substantial knowledge of internal communications and engagement.
• Strong cross-channel marketing and campaign management skill including web, social media and digital analytics.
• Experience in writing and developing content for marketing communications including commissioning photography/video.
• Effective project management, data analysis and research skills
• Excellent digital skills, including software packages, communications and project management platforms, content management systems and social media.

Our Benefits

Along with a competitive salary we offer an industry leading Rewards and Benefits package which includes

• Annual Company Bonus up to 10% based on company performance
• Employers Pension Contribution matched up 10%
• 30 days Annual leave plus Bank Holidays
• Life Assurance 4*Salary
• BUPA Cash Plan
• 50% off Tuition Fee’s for staff dependants
• CU Reward Scheme – Discounts across a range of High Street/ Online Retailers
• Discounted Staff Membership to our Coventry campus Sports Centre & Fitness Gym
• Cycle To work scheme
• New Electric Car Scheme
• New Holiday Purchase Scheme up to 5 Additional

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