International Marketing Manager

About the Job

Interview Date: 24 February 2023

This is a full time, permanent position within the University’s International Relations team, leading on the strategic marketing for the University’s international recruitment activity, developing new and innovative ways to promote our brand and products in an ever-competitive global marketplace.

Working with key internal and external stakeholders, you will be responsible for the creation and implementation of annual operational marketing plans and take a lead in generating international marketing collateral across online and offline channels, in order to both generate applications and convert applications to enrolment.

You will hold overall responsibility for enquiry management in the International Recruitment and Marketing team and will line manage two International Administrators, supervising their daily work and providing professional support and development.

We want you to be able to carry out your work in a way that best supports UON and our students, but also you as an individual. We understand this may vary between different areas of the university as well as from one person to another. With Smarter Working you can work with increased flexibility, if you would like to, which can facilitate greater freedom and autonomy.

About You 

You will be educated to degree level or equivalent and have significant experience in a marketing role, preferably in a higher education environment and/or cross culturally and be able to produce effective marketing plans and engaging content across a variety of channels. You will have excellent communication and influencing skills and the ability to use analytical skills across a variety of sources to inform marketing activity. You will be organised and flexible, with an ability to manage your own workload by prioritising and delegating where necessary. You will be able to work both independently as well as part of a team, and experience of supervising or managing staff is desirable.

Qualifications 

Essential;

• Educated to degree level or equivalent.

Desirable;

• Postgraduate or professional qualification in a relevant area.

Faculty/Department 

The International Relations Office sits within the Marketing and International Relations department. We are responsible for the recruitment and admission of on-campus international students to the University of Northampton, and for the associated marketing for this objective.

Right to Work

All candidates will be asked to provide proof of eligibility to work in the UK at interview.

Equality

The University of Northampton is committed to providing a vibrant, ethical and sustainable work, study and living environment that values equality, diversity and inclusion.

This commitment, along with our legal and moral obligations, provides an inclusive environment for staff, students and the public who may be affected by our activities.

Together @ UON confirms our commitment to equality and inclusion, underpinned by our belief in taking action. We are dedicated to creating an environment that celebrates equality and harnesses the power of diversity.

Together @ UON demonstrates our pledge to our staff, students and partners to nurture and develop an environment where equality and inclusion can thrive whilst we Transform Lives and Inspire Change.

To find out more, please visit: https://www.northampton.ac.uk/about-us/governance-and-management/management/equality-and-diversity/

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