Marketing Analytics Specialist (Associate - Knowledge Transfer Partnership)

Role Purpose

This Knowledge Transfer Partnership (KTP) project is an exciting opportunity for an ambitious graduate in Data/Business Analytics or a related field to fast-track their career development as a KTP Associate. KTPs support partnerships between business and universities, placing graduates (KTP Associates) to work on innovative high-profile projects. As a KTP Associate in the 24-month fixed role focused on Marketing Analytics, you will be recruited by Cardiff University to undertake a collaborative project between Cerebra (business partner) and Cardiff University (knowledge base partner).

Cerebra is a charity organisation that supports families that include a child with a brain condition (www.cerebra.org.uk). You will be based at Cerebra’s premise (Carmarthen) but will work in a flexible hybrid format (working from home and the company/university premises).

This KTP takes on an inter-disciplinary approach drawing from the fields of marketing and data science to enable Cerebra to transit from intuitive marketing initiatives to data-driven strategic marketing. The goals of the project are to enable Cerebra to acquire new donors and improve donor retention, which will lead to the charity’s long-term growth. Cerebra is a close-knit charity organisation that prides itself on being research-led in advancing societal well-being. The successful candidate for this project ideally has an interest in/is passionate about working in the charity sector.

You will be co-supervised by academics from Cardiff Business School (Dr Seongsoo (Simon) Jang, Dr Denitsa Dineva) and the School of Computer Science and Informatics (Prof Yukun Lai), and senior management from Cerebra, and working in collaboration with Cerebra team members to: (1) analyse quantitative marketing and business performance data, (2) interpret insights from raw data, and (3) translate findings into business insights and marketing strategies. This inter-disciplinary (marketing + data science) project will explore new ways of optimally allocating marketing resources to achieve Cerebra’s business goals, which will be transferred to Cerebra’s future business operations. For more details about the academics please visit:
https://www.cardiff.ac.uk/people/view/1050013-jang-seongsoo
https://www.cardiff.ac.uk/people/view/1742932-dineva-denitsa
https://www.cardiff.ac.uk/people/view/118139-lai-yukun

About the Company

Cerebra is a national charity organisation dedicated to improving the life chances of children with neurodevelopmental conditions through investment in research. In the UK there are around half a million children and young people with such conditions that, together with barriers to participation, result in complex medical, educational and social support needs. Cerebra’s work across neurodevelopmental conditions, many of which occur together and/or share similar risk factors, behaviours and challenges, gives the charity a unique perspective within the charity research sector, one that they aim to utilise to achieve their goals.

The charity’s approach aims to reduce the prevalence of preventable disabling conditions and also give families access to the highest quality evidence-based information and support so they can begin to tackle the challenges they face and make informed decisions about what is right for them. In order to fund this level of research and family support, Cerebra generates income from different fundraising sources, including individual giving, one-off donations, regular giving, and prize incentives. The charity wishes to better utilise internal and external data to enhance marketing techniques in order to grow its supporter database and build lasting donor relationships.

About KTP

Knowledge Transfer Partnership (KTP) is a government-supported initiative, enabling graduates to manage strategic projects in a partnership with universities and industry. KTP enables an Associate to:

• Fast-track their career,
• Gain project management skills,
• Become proficient in business practices,
• Be part of a World Class University, and
• Get relevant training via a bespoke personal development programme.

The post offers bespoke training (residential and online training with KTP and through the company), mentoring and supervision, as well as possibility of national travel. To find out more go to Graduates - Knowledge Transfer Partnerships (ktp-uk.org).

Salary: £30,000 - £38,000 per annum + £4,000 Training and Development budget

Hours/Contract: Post is full time, and fixed term for 24 months.

Closing date: Thursday, 11 May 2023

Please be aware that Cardiff University reserves the right to close this vacancy early should sufficient applications be received.

Cardiff University is committed to supporting and promoting equality and diversity and to creating an inclusive working environment. We believe this can be achieved through attracting, developing, and retaining a diverse range of staff from many different backgrounds who have the ambition to create a University which seeks to fulfil our social, cultural and economic obligation to Cardiff, Wales, and the world.  In supporting our employees to achieve a balance between their work and their personal lives, we will also consider proposals for flexible working or job share arrangements. Cardiff Business School is particularly looking to recruit from under-represented groups within the School.